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Case Study

ATLANTA PERSONAL INJURY FIRM

ESI Client - Atlanta Personal Injury

500%

INCREASE IN GOOGLE MY BUSINESS CALLS IN 1 QUARTER FOR ATLANTA PERSONAL INJURY FIRM

Located in Atlanta, this prestigious client stands out as a prominent personal injury firm, renowned for its exceptional services. Led by a team of dedicated attorneys, the firm is deeply committed to aiding individuals who have suffered injuries in reclaiming their lives and receiving rightful compensation through appropriate treatment. The firm has established a strong reputation for its expertise in handling cases pertaining to car accidents, truck accidents, and victims of shootings.

Challenges

Before 2020, our client primarily obtained cases through referrals. The firm aimed to attract original leads without paying substantial referral fees to other law firms. While they were best known for their success in six-figure settlements for Atlanta shooting victim cases, they wanted to showcase their broader expertise in personal injury law.

The firm’s tenacity in the courtroom and strong dedication to clients quickly earned them a positive reputation in the Atlanta Metropolitan area. However, competing with larger firms that had multi-million-dollar marketing budgets remained a significant challenge.

Our Strategy & Solution

EverSpark understands that building client trust requires open, clear, and consistent communication. Through ongoing discussions about strategy and metrics, EverSpark and our Atlanta personal injury client established a partnership based on integrity and hard work. We began our collaboration with a clear goal: to increase the firm’s visibility and caseload in the personal injury sector, focusing specifically on car and truck accident cases using law firm SEO and paid advertising.

Our overarching goals

Local SEO & Local Service Ads

Achieving top visibility in the local Atlanta market was crucial to the firm’s goals. Using a proven strategy, EverSpark optimized their Google Business Profiles to capture top rankings in Google Maps, significantly increasing the firm’s impressions and profile interactions.

Local Service Ads further expanded the firm’s reach through a tailored ad model designed to meet their unique needs. With a streamlined intake process, EverSpark meticulously vetted every lead, ensuring only the highest quality prospects reached the attorneys’ desks.

SEO

Two of the firm’s most important pages, the car accident page and the truck accident page, lacked depth and originality and needed a complete organizational overhaul. Our content strategy transformed these pages by incorporating informative listicles, interactive graphics, and local statistics. We also organized the extensive information into subpages accessible through a streamlined navigation bar. This approach preserved the necessary depth to inform readers while keeping them engaged.

Additionally, we maintained an ongoing campaign of relevant supplementary content that reinforced car accident and truck accident law as core aspects of the firm’s brand.

The firm was also struggling with a lack of site authority at the start of our relationship. We addressed this by creating high-value content, written by talented bloggers and hosted on reputable domains, which enhanced the firm’s exposure and authority in car and truck accident law. Additionally, we maximized the firm’s presence in legal directories, local chambers, and business directories, significantly boosting their visibility.

Backend problem-solving was essential to ensure the firm’s website loaded properly and promptly on all devices, increasing the likelihood of ranking highly on Google and attracting qualified traffic. Our development team improved Core Web Vitals, Pagespeed, and other technical aspects of the site, ensuring these factors did not hold back the site’s potential.

THE RESULTS

Since our endeavors began in 2020, the firm has witnessed remarkable enhancements in its presence within the Atlanta market. The firm currently holds leading positions for numerous significant keywords associated with car accidents and truck accidents, generating increased website traffic and bolstering the firm's workload in personal injury cases.

1900%

Increase in phone leads from June 2018 to June 2021

10+

Highly competitive Atlanta car accident and truck accident keywords ranking in top 3 positions

6 new Markets

This Atlanta Personal Injury Firm has expanded their marketing efforts into six additional locations throughout Georgia

“Hiring EverSpark for SEO has been a game-changer for our firm. Their team has significantly boosted our online visibility and client engagement, making it possible for us to expand into additional markets. They are an invaluable partner in our success.”

-Mike Rafi