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As a law firm, you know that where you spend your advertising money is vitally important to growth and success. However, deciding between paid or organic advertising requires a lot of research your firm doesn’t have the hours for.  Luckily, EverSpark is here to help you discover the best strategy for your law firm. 92% of all search traffic goes to the Top 10 spots on Google How it Works You’re searching for something on Google. When the first page of results come up, you see the usual ten websites with descriptions beneath them. At the top, you see several listings with the bolded word

  Your law firm’s website is your digital office. It’s the place people go to evaluate your firm once they are directed through a mixture of ads, search engine queries, and content articles. 75% of people admit to using website design as a way to measure a website's credibility. That means that your law firm’s website design needs to be up to date and fully functional, both on mobile devices and computers. It needs to load fast, look amazing, pump out relevant content, and have the best SEO tactics implemented off screen so that your website is communicating with Google’s search algorithms.  This is no easy feat

With roots dating back to Ancient Greece, the legal profession has been around a long time. While many legal theories remain the same, marketing practices have evolved quite a bit. Today, many legal questions can be answered with a quick online search. Yet millions of people still need legal services every year. Rather than replace lawyers, search engines and other online resources have made firms more visible than ever. At the same time, many law firms have misconceptions about the most effective ways to market themselves online. They may think that traditional media advertising is the only way to go, or they may think they

SEO for law firms is about more than improving your rank. While search engine optimization may seem like it's solely focused on getting your law firm to coveted page one spots, a top rank doesn't matter if you can't convert visitors into clients. With great SEO, the right audiences will organically discover your content and also be convinced that your legal services are a good fit for their needs. That involves building trust and communicating value. Both are accomplished in subtle ways, and all of these techniques can be encompassed by the larger disciplines that SEO teaches. So, what can your law firm do to

Injury victims, businesses, and others seeking legal services have more options than ever to choose from. This means that the client pool has spread to become relatively shallow, as well as fiercely competitive.  Recent research cited by Bloomberg Law reveals that demand for legal services increased in both 2018 and 2019. This is the first time the industry has seen two consecutive years of growth since the Great Recession of 2009. However, the report notes that the majority of the revenue growth came from increased billing rates. Meanwhile, firm headcounts grew by just two percent while productivity shrank by one percent. Reports like these paint

When law firms say something like, "every client matters," they aren't just projecting a cozy image. They also literally mean they need a steady pipeline of clients. New clients ensure the firm remains profitable and sustains its growth goals.  By investing some of their hard-earned revenues on marketing, law firms can expand outreach, gain new client cases, and reliably grow their earnings-per-year. Making these investments is especially important during a time of financial uncertainty. By creating marketing campaigns, firms can develop a steady pipeline of clients to weather through these tough times. Marketing for Law Firms: Answering the Right Questions Well-positioned marketing activities will not only

You may have the best financial products and services on offer, but: If you're not using the right digital marketing tools to educate your customers about it, you might as well shut shop. If you're not marketing your latest innovations, you won't be able to attract new prospects/investors. If you're not addressing your customer's queries instantly and effectively, you won't be able to retain your existing customer base. To draw a simplistic comparison, marketing efforts in Finance is what audio and video features are to mobile phones today—absolutely necessary. You can achieve all this by simply integrating the right mix of marketing tools to your

If you work in stem cell marketing, then you likely heard the sonic boom go off in early September that Google will no longer allow ‘stem cell therapy’ advertising to appear on Google AdWords.  In Google’s own words: “Today, we’re announcing a new Healthcare and medicines policy to prohibit advertising for unproven or experimental medical techniques such as most stem cell therapy, cellular (non-stem) therapy, and gene therapy.” The purpose of this article isn’t to question Google’s decision or to debate what is or isn’t ‘unproven or experimental’ in regards to stem cell therapy. Rather, it’s to deal with the industry's new normal and what you,

You know search engine rankings are important for your law firm. And you know other law firms are ranking above you for your target keywords.  But why? Your firm’s marketing team publishes blog posts each week, shares them on social media, and updates your practice area pages. You run pay-per-click campaigns and advertise in local publications. Your attorneys have won countless awards. Why, then, does search engine optimization (SEO) feel like an elusive, mythical creature you can’t tame? Law firm SEO is a specialized process SEO takes time, but with the right process, you can outrank competing law firms in your area. The issue though, is that many

Search engines rely on great web content to supply answers for their users’ queries. Whether the user wanted a specific question answered or wanted to learn more about a specific product or service, the search engine will want to supply quality content that addresses their needs. From a business perspective, this need for content represents a great opportunity to earn website traffic and greater brand recognition. With a solid content strategy, you can attract audiences interested in topics relevant to your business services. Then, those audiences can enter your marketing funnel while at the same time building a deeper relationship with your brand. Content marketing