ABOUT EVERSPARK

We have built every part of this with our own hands.

The sites. The tracking. The content plans. The rankings. And the hard conversation about why intake is dropping half of it.

WE KNOW WHAT NOT TO DO

We have been watching Google change since 2005, when ranking meant having a good title tag.

Then Panda arrived, and Penguin after it. We studied both closely, and spent the years that followed untangling penalties for law firms that had been sold the wrong thing by somebody else.

Undoing that damage teaches you more than any launch does. It is why we are careful about what we put on a client's site in the first place.

Content with a purpose

Every page exists to answer something a potential client is actually asking. Volume for its own sake is what Panda was built to catch.

Backlinks worth having

Links from places that carry real authority in law. A profile that looks bought is the fastest way to lose a year.

No shortcuts, ever

Black hat tactics buy a temporary lift and hand you a penalty later. We have cleaned up enough of them to refuse on principle.

Moe, CEO of EverSpark Interactive, seated in the office — MOE · CEO · 17 YEARS AT EVERSPARK

HOW WE GOT HERE

Our CEO came up through the build.

Moe joined in 2009 on the design and development side, hand-building websites, hundreds of them. That is where the understanding comes from: what a site is actually made of, and how the algorithms that rank it are built. He worked forward through development and SEO execution, and in 2020, eleven years in, he took over the company.

He never left the work. He still builds and implements the SEO and paid plans for law firms, including some of the largest in the country. His conviction that the results should be measurable is the philosophy the rest of EverSpark is built on.

OUR TEAM AND HOW WE WORK

We like the work. That is the part you cannot fake.

Getting inside a website and moving it forward in small increments is genuinely what we enjoy. A page that will not rank is a puzzle, and finding the piece that was holding it back never stops being satisfying.

The people running your account are in it every day, not reviewing it from a distance. When the person leading is doing the work, the team follows.

The EverSpark team around the conference table in the Atlanta office during a Monday stand-up

Two members of the EverSpark account management team in the office

HOW WE RUN

Accountability is what holds this together. Everyone here shows up and does what your firm needs that day without being chased for it, so deadlines do not slip and nothing quietly falls through. If we say a page ships Thursday, it ships Thursday.

Every account runs in Slack day to day and Monday.com for process, so the work stays visible and nothing about your firm lives in one person's inbox. When the work calls for it we go past the hours or the budget, and we would rather move fast than wait for permission.

We have built every part of this with our own hands.

We have been watching Google change since 2005, when ranking meant having a good title tag.

Our CEO came up through the build.

We like the work. That is the part you cannot fake.

Let's grow your law firm on purpose.

Let's look at your firm

Where should we send it?

We've got it