How well a crawler can reach your pages, index them, and make sense of how they relate. When this is broken, good content and hard-won links produce nothing — and nobody gets an error message.
A stray noindex, a slow server, a site that reorganises itself every redesign. Any one of them can hold a practice area back indefinitely, and none of them show up in a content audit.
Robots, redirects, canonical tags and sitemaps. If a page cannot be reached and indexed, nothing else you do to it counts.
Hosting, images, plugins and scripts. Somebody looking for a lawyer on a phone will not wait, and Google has stopped pretending otherwise.
Telling Google in its own language what the page is, who the firm is, and where it practises. Cheap to do, and most firms have it wrong.
The first pass is a project with an end date. What comes after is the part that keeps the gains — sites drift, plugins update, Google changes its mind.
A full crawl against Search Console and your analytics. We come back with what is broken and what it is costing you, ranked.
Indexation, redirects and anything stopping a page being found at all. Nothing else is worth doing until this is clear.
Hosting, images, scripts and the way the site is organised. Measured before and after, not assumed.
Schema for the firm, its practice areas and its locations, so Google is not guessing what the page is.
Monthly checks, plugin and security updates, and a fix before it becomes a ranking drop rather than after.
Technical work rarely produces a chart anyone frames. It removes the ceiling, and then content and authority have somewhere to go.
Pages that were blocked start appearing. If something was invisible, this is where it stops being invisible.
Core Web Vitals move, Google crawls more of the site more often, and existing rankings firm up.
Nothing dramatic happens here on its own. What changes is that content and links now do what they are supposed to.
It starts with a full Screaming Frog crawl, read alongside Search Console. Every URL goes into a site plan in Google Sheets, and the structure gets rebuilt from there.
Technical is one of three, and on its own it is the least visible. It is what lets the other two work.
Pillar pages per practice area, written for the person deciding who to call and the system deciding who to show. Reviewed against real search data, not published and forgotten.
Content for law firms →Legal directories, local institutions and press. The hardest of the three to earn, the only one that can get you penalised, and usually what decides a contested market.
Authority and link building →A technical audit on your firm: what is not indexed, what is slow, where authority is leaking internally, and the fixes in the order we would do them. Yours to keep either way.
We'll put your report together and email it over within two business days.
Something went wrong sending that. Please try again, or email us at info@eversparkinteractive.com and we'll pick it up from there.
IN YOUR REPORT
1
Where AI sends people
Whether AI answers name your firm, or somebody else
2
Who's showing up instead
The firms being recommended in your market
3
Your search footprint
Rankings, map pack, and paid coverage alongside it
4
What to fix first
The gaps ranked by what they'd be worth to you