SEO for law firms is about more than improving your rank. While search engine optimization may seem like it's solely focused on getting your law firm to coveted page one spots, a top rank doesn't matter if you can't convert visitors into clients. With great SEO, the right audiences will organically discover your content and also be convinced that your legal services are a good fit for their needs. That involves building trust and communicating value. Both are accomplished in subtle ways, and all of these techniques can be encompassed by the larger disciplines that SEO teaches. So, what can your law firm do to
Injury victims, businesses, and others seeking legal services have more options than ever to choose from. This means that the client pool has spread to become relatively shallow, as well as fiercely competitive. Recent research cited by Bloomberg Law reveals that demand for legal services increased in both 2018 and 2019. This is the first time the industry has seen two consecutive years of growth since the Great Recession of 2009. However, the report notes that the majority of the revenue growth came from increased billing rates. Meanwhile, firm headcounts grew by just two percent while productivity shrank by one percent. Reports like these paint
When law firms say something like, "every client matters," they aren't just projecting a cozy image. They also literally mean they need a steady pipeline of clients. New clients ensure the firm remains profitable and sustains its growth goals. By investing some of their hard-earned revenues on marketing, law firms can expand outreach, gain new client cases, and reliably grow their earnings-per-year. Making these investments is especially important during a time of financial uncertainty. By creating marketing campaigns, firms can develop a steady pipeline of clients to weather through these tough times. Marketing for Law Firms: Answering the Right Questions Well-positioned marketing activities will not only
You may have the best financial products and services on offer, but: If you're not using the right digital marketing tools to educate your customers about it, you might as well shut shop. If you're not marketing your latest innovations, you won't be able to attract new prospects/investors. If you're not addressing your customer's queries instantly and effectively, you won't be able to retain your existing customer base. To draw a simplistic comparison, marketing efforts in Finance is what audio and video features are to mobile phones today—absolutely necessary. You can achieve all this by simply integrating the right mix of marketing tools to your
If you work in stem cell marketing, then you likely heard the sonic boom go off in early September that Google will no longer allow ‘stem cell therapy’ advertising to appear on Google AdWords. In Google’s own words: “Today, we’re announcing a new Healthcare and medicines policy to prohibit advertising for unproven or experimental medical techniques such as most stem cell therapy, cellular (non-stem) therapy, and gene therapy.” The purpose of this article isn’t to question Google’s decision or to debate what is or isn’t ‘unproven or experimental’ in regards to stem cell therapy. Rather, it’s to deal with the industry's new normal and what you,
You know search engine rankings are important for your law firm. And you know other law firms are ranking above you for your target keywords. But why? Your firm’s marketing team publishes blog posts each week, shares them on social media, and updates your practice area pages. You run pay-per-click campaigns and advertise in local publications. Your attorneys have won countless awards. Why, then, does search engine optimization (SEO) feel like an elusive, mythical creature you can’t tame? Law firm SEO is a specialized process SEO takes time, but with the right process, you can outrank competing law firms in your area. The issue though, is that many
Search engines rely on great web content to supply answers for their users’ queries. Whether the user wanted a specific question answered or wanted to learn more about a specific product or service, the search engine will want to supply quality content that addresses their needs. From a business perspective, this need for content represents a great opportunity to earn website traffic and greater brand recognition. With a solid content strategy, you can attract audiences interested in topics relevant to your business services. Then, those audiences can enter your marketing funnel while at the same time building a deeper relationship with your brand. Content marketing
Biologists say: you are what you eat. SEO experts now echo this sentiment because, if your website wants to rank, it needs to remember that it will be judged on how well it can E-A-T. In this case, those letters stand for “Expertise, Authority, and Trustworthiness.” The acronym E-A-T comes directly from Google’s recently updated guidelines for search quality ratings. These guidelines explain how websites that exude the qualities of Expertise, Authority, and Trustworthiness tend to get marked as examples of high-quality user content by Google’s human-led search quality evaluation team. In turn, these marked pages are used as guiding data to steer search
Your site’s SEO strategy runs on data. You need to see how much organic traffic and conversions your efforts produce so you can adjust your plan accordingly. With Google Tag Manager, you don’t need to be a wizard in data analytics to track your site’s performance. Google makes it simple to monitor your site visitors’ actions, such as form submissions and clicks, and condense JavaScript into one to improve page speed--all without help from your development team. Ready to get started? Learn how to track clicks in Google Tag Manager with our step-by-step guide below: Step 1: Creating a Google Tag Manager Account After logging into your
As we roll into 2019, the focus on search engine optimization has never been more important. Companies large and small have to not only realize the importance of SEO, but also the importance of updated SEO techniques. The strategies of old simply don’t work anymore. But before we can discuss why solid SEO strategies are important for your business, we first have to discuss what SEO is --- and what it is not. Don’t worry if it’s a little confusing; our SEO experts are here to help you every step of the way! The Basics of SEO In short, search engine optimization is the practice of