As Stephen Covey’s famous maxim goes, “The key is not in spending time, but in investing it.” No one identifies with this quote more than lawyers, as 77% of them want to hire more staff yet 58% want to reduce spending. There’s friction between increased productivity and cutting costs; some attorneys believe that the only way to increase revenue is to hire more staff. That’s simply untrue. How can attorneys save time and money without working more than their packed schedules allow? The answer: outsource non-billable work to a third party. Outsourcing allows your firm to shed the mundane, time-consuming tasks that inhibit your business from
We get it: online reviews are tricky. They’re almost like a game of Battleship. You have to tread carefully and provide all your services perfectly without a flaw, lest a client leave a one-star review. Right? Not necessarily. Your firm should do its best to gain and retain clients, but you don’t actually have to worry about the effect that someone’s negative review will have on your business. In fact, bad reviews are extremely useful for your law firm to attract and earn clients, as long as you go about the process genuinely and appropriately. Still skeptical? This graph says it all - negative reviews are not
The world is changing. Since 2008, legal services have evolved drastically from a seller’s to a buyer’s market. Client expectations are growing daily, and the same-old, same-old tactics for maintaining client relationships just don’t hold up anymore. The truth is, if your law firm doesn’t invest in customer relationships, they will be one-time clients. That means trouble for your firm’s growth, profits, and long-term health. 75%of consumers look online for an attorney at some point during their search. The best way to ensure that your firm exceeds a client’s expectations is to take customer experience to the next level. Below, we go through four simple but
As a law firm, you know that where you spend your advertising money is vitally important to growth and success. However, deciding between paid or organic advertising requires a lot of research your firm doesn’t have the hours for. Luckily, EverSpark is here to help you discover the best strategy for your law firm. 92% of all search traffic goes to the Top 10 spots on Google How it Works You’re searching for something on Google. When the first page of results come up, you see the usual ten websites with descriptions beneath them. At the top, you see several listings with the bolded word
Your law firm’s website is your digital office. It’s the place people go to evaluate your firm once they are directed through a mixture of ads, search engine queries, and content articles. 75% of people admit to using website design as a way to measure a website's credibility. That means that your law firm’s website design needs to be up to date and fully functional, both on mobile devices and computers. It needs to load fast, look amazing, pump out relevant content, and have the best SEO tactics implemented off screen so that your website is communicating with Google’s search algorithms. This is no easy feat
With roots dating back to Ancient Greece, the legal profession has been around a long time. While many legal theories remain the same, marketing practices have evolved quite a bit. Today, many legal questions can be answered with a quick online search. Yet millions of people still need legal services every year. Rather than replace lawyers, search engines and other online resources have made firms more visible than ever. At the same time, many law firms have misconceptions about the most effective ways to market themselves online. They may think that traditional media advertising is the only way to go, or they may think they
SEO for law firms is about more than improving your rank. While search engine optimization may seem like it's solely focused on getting your law firm to coveted page one spots, a top rank doesn't matter if you can't convert visitors into clients. With great SEO, the right audiences will organically discover your content and also be convinced that your legal services are a good fit for their needs. That involves building trust and communicating value. Both are accomplished in subtle ways, and all of these techniques can be encompassed by the larger disciplines that SEO teaches. So, what can your law firm do to
Injury victims, businesses, and others seeking legal services have more options than ever to choose from. This means that the client pool has spread to become relatively shallow, as well as fiercely competitive. Recent research cited by Bloomberg Law reveals that demand for legal services increased in both 2018 and 2019. This is the first time the industry has seen two consecutive years of growth since the Great Recession of 2009. However, the report notes that the majority of the revenue growth came from increased billing rates. Meanwhile, firm headcounts grew by just two percent while productivity shrank by one percent. Reports like these paint
When law firms say something like, "every client matters," they aren't just projecting a cozy image. They also literally mean they need a steady pipeline of clients. New clients ensure the firm remains profitable and sustains its growth goals. By investing some of their hard-earned revenues on marketing, law firms can expand outreach, gain new client cases, and reliably grow their earnings-per-year. Making these investments is especially important during a time of financial uncertainty. By creating marketing campaigns, firms can develop a steady pipeline of clients to weather through these tough times. Marketing for Law Firms: Answering the Right Questions Well-positioned marketing activities will not only
You may have the best financial products and services on offer, but: If you're not using the right digital marketing tools to educate your customers about it, you might as well shut shop. If you're not marketing your latest innovations, you won't be able to attract new prospects/investors. If you're not addressing your customer's queries instantly and effectively, you won't be able to retain your existing customer base. To draw a simplistic comparison, marketing efforts in Finance is what audio and video features are to mobile phones today—absolutely necessary. You can achieve all this by simply integrating the right mix of marketing tools to your