Online advertisements are one of the best ways to draw in qualified clients, even in the highly-regulated finance industry. You just need to be careful and follow the financial advertising regulations imposed by major players such as Google
As an attorney, your goals primarily center around helping people get their lives back on track. You represent victims who were injured in catastrophic accidents, people who cannot fight large insurance companies alone, or families who lost a
You can’t please everyone, nor should you try. Finance companies are no exception. Without taking the time to identify the characteristics of your ideal customer, you’re more likely to make broad, sweeping generalizations in your marketing efforts. These are
Let’s cut to the chase: yes, redirecting URLs will affect your site rankings in search engines. But whether the effect is good or bad depends on when, where, and how you redirect. When executed correctly, you can change, remove,
You don’t have to be a finance professional to appreciate the value of a good ROI. Take, for example, the insular economy of a kid’s lemonade stand: the water’s free because their parents pay the water bill. Lemons
Ads are probably the most annoying and pervasive part of the internet. They’re annoying, slow down our computers, and sometimes even spread malware through the operating system. Thank goodness for developers - they’re never one to shy from a
Financial companies are often their own worst enemies. Bound by strict regulations and confined to the “we’ve always done it this way” mentality, the financial industry is going through a much-needed change of pace. If you’re looking to expand
Put yourself in Goldilocks’ shoes, if Goldilocks were a business owner in the 21st century. You’re looking to expand your online presence and earn more clients, and you’ve decided to launch a pay-per-click (PPC) campaign. But when you go to
"I believe people are smart and some people want to share more data than other people do. Ask them. Ask them every time. Make them tell you to stop asking them if they get tired of your asking
Did you know that Google doesn’t rank the desktop version of your site anymore? Google’s latest initiative to improve mobile usability, Mobile-First, arrived in March 2021 and is here to stay for the foreseeable future. Mobile-First means that your site’s