There’s no limit to the lessons old Western movies can teach us. Turn on a Sergio Leone or Anthony Mann film, and you’ll likely see the dichotomy of good and bad represented by the actor’s headwear: the protagonist’s white hat and the antagonist’s black one. Case in point: The Good, The Bad and The Ugly. Clint Eastwood sports a white hat while Lee Van Cleef dons a black hat. This movie, like hundreds before it, builds upon the traditional belief that white is “good” and black is “bad.” In Western cultures, white is the symbol of purity and innocence, or “light”. Black, on the other hand,
If you did a Google search for a business in the past two years, you might have noticed something different in the results. Instead of the usual organic results topped with a handful of pay-per-click (PPC) ads, search results pages are now featuring local service ads (LSAs) at the top. Google Local Services is the search engine giant’s latest pay-per-lead advertising platform. It first appeared in 2019, but the platform continues to expand in geographical and professional areas across the country. Here’s where local service ads fit in in a search engine results page (SERP): Local service ads Pay-per-click (PPC) ads Google My Business/Google Maps
Last May, Google announced an initiative to improve user experience online. It’s a Google algorithm update called Page Experience, and it’s set to roll out in May 2021. Three months remain before everyone’s favorite internet behemoth delivers the update. Our advice is to use these three months to prepare for the Page Experience update. It’ll affect your rankings in Google, and depending on how well your site is optimized, the change could be incredibly good or terribly bad for your business. Keep reading to learn more about what’s included in the update and how you can be prepared. Page Experience = Core Web Vitals + Existing Metrics Before
Off-page SEO is any SEO practice that occurs away from your site. That’s different from on-site SEO, which is anything that you do directly to your website. Backlinks make up most of off-site SEO, and these can either be done by you or by a third party. And while a majority of off-site SEO is done by earning backlinks, there are several other ways and methods to earn attention from off of your page that you can do yourself. Content marketing, brand building, public relations, guest posting, and even being a guest on a podcast can all do amazing things for your website. But before we
What a year this has been. With widespread sickness, political tension, and anxiety-inducing uncertainty, 2020 seems to have packed a decade of hardships in one year. Even so, there’s much to be thankful for, and still more to look forward to. As we at EverSpark reflect on the past year and plan for 2021, we’d like to provide a few New Year holiday ideas for your law firm. This year’s celebrations may look different, but you can enjoy the spirit of the holiday season even with restrictions. We hope you all stay safe, merry, and hopeful for what’s to come in 2021. Join us in a reflection
Managing your website is a crucial part of your business because it helps potential clients find you. One of the most important elements of building a great website is which content management system (CMS) to use. A CMS is a software application that allows you to create, publish, and manage the information on your site. WordPress, Squarespace, Wix, and Joomla are four of the most popular content management systems, but which is the best CMS for your law firm? After all, choosing the wrong CMS could cost you irretrievable time, money, and effort. Keep reading to discover the pros and cons of the most popular content
What is on-site SEO? On-site SEO is the practice of optimizing elements on your website to improve your visibility on Google. When you hire an SEO marketing agency to optimize on-page elements, they’ll focus on things like content, internal linking, and HTML source code. That’s a pretty straightforward definition, but putting that definition into practice is a different story. These optimizations are necessary for maximum visibility online, but they take time and resources. If you need help with things like backlinks, social media marketing, and guest blogging, hire an SEO agency that has experience in off-page SEO. Luckily, as a full-service SEO marketing agency, EverSpark
Every sector in the legal industry has felt the effects of COVID-19. As the role of legal operations in a post-pandemic world remains somewhat hazy, one thing remains constant - growth. Surprised? That makes sense; after all, why would a firm want to grow in the middle of a pandemic? Well, your firm may not need to grow now, but putting law firm SEO strategies in place will help you recuperate post-COVID. The truth is that people need lawyers. They need lawyers now, and they’ll need lawyers post-pandemic. For law firms to survive, they need a growth plan. With growth comes better organization and money
You need more business, but the methods you’ve tried either haven’t brought in enough clients or they brought in the wrong clients altogether. To fix this, here are four tried-and-true ways to exercise your legal prowess and how to increase your law firm business. Some may require trial and error, but once you figure out which method works best, you’ll enjoy a steady uptick in clients and retention. 1. Take advantage of your network. It’s easy for lawyers to get so wrapped up in marketing and advertising that they forget their own network. Unless you just started your practice, you have colleagues and current and past
As Stephen Covey’s famous maxim goes, “The key is not in spending time, but in investing it.” No one identifies with this quote more than lawyers, as 77% of them want to hire more staff yet 58% want to reduce spending. There’s friction between increased productivity and cutting costs; some attorneys believe that the only way to increase revenue is to hire more staff. That’s simply untrue. How can attorneys save time and money without working more than their packed schedules allow? The answer: outsource non-billable work to a third party. Outsourcing allows your firm to shed the mundane, time-consuming tasks that inhibit your business from