Bringing four decades of local standing into search
Since 1980 the firm has served southwest Louisiana in personal injury, family law and criminal defence, and is well known throughout it. In 2019 it decided that recognition should reach the people searching online too.
They came to us in 2019 wanting to grow online, but understandably cautious about moving budget away from billboards after years of relying on them. The question was never whether the firm was known — it was whether the spend could be accounted for.
We started with the Google Business Profile and the local terms the firm should have owned outright, then built content across all three practice areas so each one could rank on its own merits.
The firm was already the name people asked for. The work was making it the name people found.
The Google Business Profile was rebuilt around the right categories and service areas, which is what decides whether a local firm appears in the map pack at all.
Content was built across personal injury, family law and criminal defence, so each practice area could rank on its own merits instead of riding the others.
Everything was tracked to the call, so the firm could finally see which marketing produced cases and which had only ever produced impressions.
The leads coming from search have kept the firm at capacity since 2019. The growth that followed funded a larger team of attorneys and a move into a much larger office.
“We had been buying billboards for years and could never tell anyone what they produced. Now we know where every case comes from, and the phone rings with people who were already looking for us.”
Most law firms do not need a bigger budget. They need somebody to find the things holding the whole thing back — and the audit is how we find them.
Get my free visibility reportWe were nervous about moving money away from billboards, because at least you can see a billboard. What we got instead was a number we could actually check. The phone has not stopped since, and we know exactly where the calls come from.