Search and paid built out alongside a reputation the firm already had
One of the best known plaintiff’s firms in South Florida, with the verdicts to prove it. In 2020 the firm set out to give its search presence the same standing, and brought us in to build it.
The firm had tried paid search without much to show for it, and was not competing organically for the terms its own reputation should have owned. They knew our work with another firm in their area and wanted the same.
We cut monthly spend on day one, fenced the ads to the areas that mattered, and rebuilt the keyword set around high-intent terms. Once the maths worked, we scaled the same formula across PPC and Local Service Ads.
Paid was rebuilt first, because that was where money was leaking. Organic followed, and the two have carried each other since.
Spend was cut on day one and fenced to the areas that mattered, so the budget stopped paying for clicks that were never going to become cases.
The keyword set was rebuilt around high-intent terms, and organic began holding the ground the firm’s reputation should have owned all along.
Once the maths worked, the same structure scaled across PPC and Local Service Ads — then into each new office as it opened.
Since 2020 visibility, keyword rankings and organic traffic have all climbed. Combined with paid, that supported record caseloads and gave the firm the footing to expand across five South Florida markets.
“When we initially went with EverSpark we were a one-location office, since then we’ve opened four additional offices. Our case numbers are through the roof, our keyword rankings are through the roof, we’ve seen substantial growth since going with EverSpark.”
Most law firms do not need a bigger budget. They need somebody to find the things holding the whole thing back — and the audit is how we find them.
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