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Sarah Karwisch

Content Strategist

"Here at EverSpark, we combine tried and true methods of SEO as well as taking calculated risks with new strategies. Our content is focused, useful, and pertinent to our client's consumers. "

Our Approach

We tailor each content strategy to meet our clients’ needs and budget, but they are all founded upon expertise, authority, and trust.

Expertise

Experts don’t follow the crowd — they forge their own path. We know your firm has a lot to say; let us give you the credibility that will boost your site to the top. Informative, factual, research-driven content helps establish you as an expert in your field, which will help increase your caseload.

Authority

Potential clients want to see that you are a trusted voice on legal matters in your practice areas. Our team will identify opportunities for you to publish opinions and helpful advice to your audience on external legal and community-based publications. This will not only prove your credibility; it’ll also pull clients from reputable sites back to your law firm.

Trust

When people experience tragedies or misfortune in their lives, it’s important to provide helpful, compassionate resources. Testimonials, reviews, and accreditations all build your reputation and increase potential clients’ confidence in requesting a consultation with your firm.

We Offer All Kinds of Content

EverSpark offers a full gamut of exceptionally-written, high-quality content for firms of all sizes and areas of expertise.

We’ll keep potential clients engaged, informed, and inspired with our well-researched legal content writing services, which are available in the following formats:

  • Blog posts
  • Practice area pages
  • Legal white papers
  • Evergreen legal articles
  • Press releases
  • Newsletter copy
  • Ad copy

You tell us the topic, and we’ll come up with hard-hitting copy. Good content will position you as a trustworthy authority in your field and keep Google happy.

Who We Work With

EverSpark is pleased to offer our services to anyone who needs online legal content. That includes but is certainly not limited to:

  • Solo practitioners
  • Small firms
  • Medium firms
  • In-house marketers
  • Business development professionals
  • SEO agencies

After receiving your SEO audit, our content team will come up with a plan, complete with content strategy and keyword research. We’ll write, post, and monitor content consistently.

It’s not enough to post a bunch of content. A crucial part of SEO is evaluating which types of content are performing better and receiving more traffic and adjusting the strategy accordingly.

Unlike other legal content writing agencies, at EverSpark, data informs our strategy. You can rest assured that the content on your website is timely, relevant, and targeted towards clients and search engines.

Time

Over the years, we’ve become experts at generating copy quickly while maintaining high-caliber output. Our clients know we’ll get the job done correctly, and we’re confident in our ability to deliver for your firm.

That being said, we’ll always be honest regarding the amount of time your project will take to complete. We won’t drag you along – we know you want to get content up as soon as possible, so we’ll work with you to develop a timeline.

 

We can write and post several pieces of content every week, or we can take a more relaxed approach and post a few times a month. It’s up to you, but rest assured that you’ll get your content when you want it.

People

Our content team is not nameless or faceless. We’re here as your partner in SEO, and whenever you need to speak with us, we’re available. Our content team is made up of creative, experienced individuals with a love for the written word, and include:

 

  • Strategists – Content strategists build plans for creating content that attracts potential clients, converts, and builds brand loyalty.
  • Writers – Our seasoned team of copywriters can handle all facets of your blog, from ideation to creation to publishing. Many are certified legal writers.
  • Editors – Nobody’s perfect – except editors. Our vigilant proofreaders hunt down any contradictions, grammar maladies, and conflicting interests, and are talented writers themselves.

Content Strategy

You can have the best content on Google, but if it isn’t optimized for search engines, the only thing it’ll do is look pretty. That means you’ll have poured money into a nice-looking website that is actively working against your marketing strategy – and that’s a deep and difficult hole to crawl out of.

EverSpark has a simple solution. We’ve fine-tuned our strategies by emphasizing analytics, keywords, and valuable backlinks. All of these will help your website soar in rankings, and you’ll attract visitors looking for your exact legal expertise, turning them into real cases.

Other agencies offer content marketing solutions from a distance, but EverSpark works closely with law firms. Together, we create personalized content plans that bring tangible results to your business.

Here are some of the methods we use to achieve your goals:

Identify gaps in your content.

We use the data from our keyword and competitor research to help our writers produce high-quality, ranking content that is useful for search engine optimization and conversion optimization. In the following weeks, we monitor and report on the performance of On the Brink pages (pages that are nearly ranking, but not quite where we want them) to show their progress.

Strengthen your top practice areas.

You may offer legal services in many practice areas, but do you know which is the most lucrative? We identify topical gaps on your landing pages and add valuable content to make sure you’re answering your audience’s top questions. We then go deeper into those topics by producing in-depth resource pages that compliment your landing page’s goal of getting users to stay on your site and convert.

Create supporting content.

Our strategists craft personalized law firm content to be produced over the month in each law firm’s editorial calendar. Our writers create and produce quality content and copy that will pull client leads from Google to your page.

Embed custom infographics, interactive graphs, and clickable lead generation content onto your page.

Engaging information leads to higher visibility, lower bounce rate, and the opportunity to establish yourself as an authority in your practice areas.

People appreciate things like downloadable eBooks, checklists, and information that is easily digestible and relatable. We make that information easy to understand and visible to your potential clients. It’s what any firm should expect from legal content writing services.