Case Study
Introduction
Horwitz Law built its reputation on decades of legal expertise and client referrals. For years, the firm thrived without digital marketing until it saw an opportunity to reach even more clients online. In 2022, it partnered with EverSpark Interactive to take its growth to the next level. The result? A surge in qualified leads, expansion into new markets, and a digital presence puts it ahead of the competition.
Fast-forward to today, and they’re not just growing but thriving. Horwitz Law’s transformation is remarkable, with a surge in qualified leads, an expansion into new markets, and a digital presence that commands attention.
The Digital Transformation of Horwitz Law
Before 2022, Horwitz Law had zero online marketing presence. No SEO rankings. No paid search ads. Just word-of-mouth referrals. But once they started leveraging digital marketing, everything changed:
2022
the start of their digital journey
2023
steady momentum as brand visibility increased online
2024
a remarkable 16% increase from 2022 as seo dominance and PPC precision skyrocketed case volume
Even more impressive? Qualified legal case leads grew from 4,128 in 2022 to 4,748 in 2024. The leads weren’t just increasing; they were higher quality, turning into real clients and real revenue.
Expansion into New Cities
What started as a Chicago-only firm is now a regional powerhouse thanks to data-driven SEO and targeted PPC campaigns. Since 2022, Horwitz Law has expanded into
Expansion into New Cities
What started as a Chicago-only firm is now a regional powerhouse thanks to data-driven SEO and targeted PPC campaigns. Since 2022, Horwitz Law has expanded into
By owning the search rankings in these new cities and running highly effective paid ad campaigns, Horwitz Law hit the ground running in each location—capturing leads and converting them into cases from day one.
SEO & PPC in Action
Horwitz Law’s intake tracking data paints a crystal-clear picture—SEO and PPC outperformed every other lead channel by a wide margin:
Engagement skyrocketed, with a steady increase in qualified inquiries every month.
The highest qualification rate of any channel, proving that precisely targeted ads bring in serious, high-value clients.
Engagement skyrocketed, with a steady increase in qualified inquiries every month.
Month-by-Month Growth Tracking
We meticulously tracked their lead flow across multiple channels, proving the strategy was working:
Every lead was tracked, every dollar optimized, and every strategy fine-tuned to turn Horwitz Law into a digital marketing success story.
A Trial and Tested Firm Turned Market Leader
Horwitz Law went from skepticism about marketing to dominating search results and landing more cases than ever. By trusting EverSpark Interactive, they didn’t just increase their leads; they redefined their growth trajectory.
Now, they prove that SEO and PPC aren’t just marketing expenses—they’re the ultimate business growth engines when done right.
Thinking about scaling your law firm? Let’s make it happen. Contact EverSpark Interactive today, and let’s build your firm’s success story together.
