Adding just a few quick upgrades to your current digital marketing toolset can make everyone’s lives easier on your team — just in time to serve as a Christmas gift of sorts. It’s the end of the year, and
2018’s almost here, and search engine traffic will continue to play a growing part in nearly all businesses’ success in the months to come. Why? Because the vast majority of people perform research online before making a big purchase,
Accelerate Mobile Pages, called “AMP” for short, create a mirror version of your website that’s stripped down and designed to load ultra-fast on mobile. Creating an AMP version of your content can therefore improve user experience for those
Google search users have noticed that the length of the descriptive snippet text found under search results has grown significantly over the past few weeks. Search queries now tend to yield results with descriptions going much longer than
Many digital marketers suspect that a high CTR (click-through rate) on a web page can boost that page’s organic ranking on a SERP (search engine results page). Thanks to some experimentation by Larry Kim of WordStream, we now
Many marketers and business owners have heard how using Schema markup and earning rich snippets on search engines can boost their click-through rates. With the right use of Schema markup, you could earn more-prominent search engine placements and
A recent survey of small business owners revealed that most businesses are on the right track when it comes to small business marketing, but they are also woefully neglecting their own website content. The survey, which was conducted by
Personally speaking, there are a lot things we are individually thankful for at the EverSpark Interactive office. We naturally appreciate our friends, our family, our health, the opportunities to see beautiful things in the world, and for being
Every business should be listed online using the Google My Business (GMB) information system. Make no mistake that this system is your friend and will work in your favor when it comes to generating leads. GMB pages generate strong
SEMRush released an amazing study this summer objectively measuring and statistically analyzing over a dozen common ranking factors. Now, they have followed up on the study to scrutinize their results and apply a few different ways to test