Best Practices in User Experience (UX) Design for Law Firms
You’re driving along the highway when you spot a string of billboards advertising various law firms. How many seconds would you spend looking at each one? If you’re anything like the average driver, you’ll probably only lay eyes on it for 3 seconds. Now picture that advertisement in a different format. Replace the highway with […]
Every law firm should run Local Service Ads
Yes, yours too. Here’s why. Most people find and hire skilled attorneys on the internet, so your law firm needs to be front and center if you want more (qualified) cases. One of the best ways to reach potential clients is through Google’s Local Service Ads platform. In this blog, we’ll explain how LSAs benefit […]
Why Has Google Removed My Site from the Search Results?
If you’ve noticed that your website has vanished from Google’s search results, it can be both frustrating and confusing. Understanding why this has happened is crucial for getting your site back in Google’s good graces. Here’s a comprehensive guide to help you diagnose and resolve the issue. 1. Check If Your Site Is in the […]
How to Bring in Million-Dollar Cases in 2024
As an attorney, your goals primarily center around helping people get their lives back on track. You represent victims who were injured in catastrophic accidents, people who cannot fight large insurance companies alone, or families who lost a loved one. You’ve seen firsthand how the appropriate amount of compensation can help people begin to move […]
How to set and allocate a law firm marketing budget
Helping your firm operate smoothly is a big enough task – but balancing your firm’s budget? Trying to decide how much to spend on marketing? Whew, it’s never-ending, but we’re here to assist. In this post, we venture deep into setting a law firm marketing budget and how to allocate that budget to best fit […]
Does Your Law Firm SEO Agency Report on These Key Metrics?
A good SEO agency provides reports upon request. A great SEO agency doesn’t wait for you to ask. They check metrics often, balance those with the client’s business goals, and notify the client of significant gains and “wins.” An exceptional SEO agency does all of the above and notifies you of major changes, Google updates, […]
How to Choose a Domain Name for Your Law Firm
Selecting the right domain name is crucial for establishing your law firm’s online presence. Unlike naming a physical office, choosing a domain involves unique considerations that affect both branding and search engine optimization (SEO). This guide will help you choose a domain name that enhances visibility and reinforces your brand. 1. Incorporate Keywords for SEO […]
What’s EverSpark’s website redesign process?
You wouldn’t show up to a client meeting in sweatpants; that would give the wrong impression. In the same vein, your website needs to be well-designed, functioning properly, and enticing enough to attract visitors. You need to give clients a good impression of your firm before they ever lay eyes on it – or you. […]
Lawyers, here’s how to make your website mobile-friendly
It’s a must, not a plus You might have heard that Google is retiring its Mobile-Friendly Test tool soon, but don’t think that means you’re out of the woods. With nearly 75% of users accessing the internet exclusively on their phones, now is the time to ensure your website looks good and functions properly on […]
How to Make Virtual Consultations More Personal
Connecting with clients via video conferencing has been more challenging than many attorneys expected. These days, we’re all realizing exactly how important one’s physical presence is to effective communication and building rapport. Still, it can be done. Continue creating the meaningful client relationships your firm is known for with our advice on making virtual consultations […]