As a law firm, you know that where you spend your advertising money is vitally important to growth and success. However, deciding between paid or organic advertising requires a lot of research your firm doesn’t have the hours
Your law firm’s website is your digital office. It’s the place people go to evaluate your firm once they are directed through a mixture of ads, search engine queries, and content articles. 75% of people admit to using website
With roots dating back to Ancient Greece, the legal profession has been around a long time. While many legal theories remain the same, marketing practices have evolved quite a bit. Today, many legal questions can be answered with a
SEO for law firms is about more than improving your rank. While search engine optimization may seem like it's solely focused on getting your law firm to coveted page one spots, a top rank doesn't matter if you
Injury victims, businesses, and others seeking legal services have more options than ever to choose from. This means that the client pool has spread to become relatively shallow, as well as fiercely competitive. Recent research cited by Bloomberg Law
When law firms say something like, "every client matters," they aren't just projecting a cozy image. They also literally mean they need a steady pipeline of clients. New clients ensure the firm remains profitable and sustains its growth
You may have the best financial products and services on offer, but: If you're not using the right digital marketing tools to educate your customers about it, you might as well shut shop. If you're not marketing your
If you work in stem cell marketing, then you likely heard the sonic boom go off in early September that Google will no longer allow ‘stem cell therapy’ advertising to appear on Google AdWords. In Google’s own words: “Today, we’re
You know search engine rankings are important for your law firm. And you know other law firms are ranking above you for your target keywords. But why? Your firm’s marketing team publishes blog posts each week, shares them on social
Search engines rely on great web content to supply answers for their users’ queries. Whether the user wanted a specific question answered or wanted to learn more about a specific product or service, the search engine will want