The world is changing. Since 2008, legal services have evolved drastically from a seller’s to a buyer’s market. Client expectations are growing daily, and the same-old, same-old tactics for maintaining client relationships just don’t hold up anymore. The truth
As a law firm, you know that where you spend your advertising money is vitally important to growth and success. However, deciding between paid or organic advertising requires a lot of research your firm doesn’t have the hours
Injury victims, businesses, and others seeking legal services have more options than ever to choose from. This means that the client pool has spread to become relatively shallow, as well as fiercely competitive. Recent research cited by Bloomberg Law
When law firms say something like, "every client matters," they aren't just projecting a cozy image. They also literally mean they need a steady pipeline of clients. New clients ensure the firm remains profitable and sustains its growth
You know search engine rankings are important for your law firm. And you know other law firms are ranking above you for your target keywords. But why? Your firm’s marketing team publishes blog posts each week, shares them on social
Google's search engine currently recognizes and uses seven different meta tags. Of those tags, the most important ones are the title and description tags. The importance of having unique title tags is already understood by most webmasters. With duplicate title
“How long does SEO take to work?” It's a question that's heard often, and truthfully, professional marketers simply don't know how to answer it. But instead of saying that, some marketers make vague promises as to when SEO
Many marketers and business owners have heard how using Schema markup and earning rich snippets on search engines can boost their click-through rates. With the right use of Schema markup, you could earn more-prominent search engine placements and
SEMRush released an amazing study this summer objectively measuring and statistically analyzing over a dozen common ranking factors. Now, they have followed up on the study to scrutinize their results and apply a few different ways to test
There’s a saying in the business world that if you’re gonna do anything online, you gotta pay the troll toll. But do you? Trolls — people who say offensive things to get a reaction — may be everywhere online,
