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Google’s most recent algorithm update, lovingly called “Possum” by the marketing world, hammered home the search engine’s push for local business results. Possum, released in fall of 2016, focuses on businesses that have local addresses, so searchers can find the information or product they need, then quickly go get it. While the algorithm brought other changes as well, small local businesses seem to benefit the most from Possum. Now, Google is furthering their efforts when it comes to AdWords in a way that focuses the local business owner even more. Google recently announced that it would start displaying local-specific phone numbers whenever businesses use

2016 could not possibly end quick enough, lest it somehow takes Tim Curry with it before December is over. Yet, we are trying to keep a sunny outlook towards the months ahead, if for no better reason than our therapist said it was cheaper than meds. All one-liners aside, 2017 is set to be a fairly exciting year, considering all of the new digital marketing changes on the horizon. Smaller companies will have more advantages than ever when it comes to identifying audiences, targeting them with compelling content, and then refining their approach in response to dutiful measurement of every relevant metric. In short,

Marketing experts and average consumers alike have been convinced that Bing is that kid on the playground who tries really hard to be cool, but doesn’t have many friends. The super-popular, hipster-yet-mainstream kid named Google tells us that Bing always tries to be part of the conversation, but constantly repeat what everyone else says or just interjects with random comments. Sure, a couple people may talk to him, but even then, it’s often because there’s no one else to talk to. And so because Google tells us to, everyone ignores Bing. That’s a big mistake. Volume-wise, Bing is objectively a less popular search engine.

If you want a solid example of how to recover from a huge brand misstep, look no further than the small Hello Games game development studio. Located in Guildford, England, just on the outskirts of London, Hello Games would be just a blip on everyone’s radar if not for the fact that they introduced a sci-fi/adventure video game called No Man’s Sky to the public during the 2014 Spike Video Game Awards. This trailer was incredibly well-received, as were subsequent ones. But when No Man’s Sky finally released this past August, reviewers and many of the game’s biggest supporters were dumbfounded. “This is it?!”

Reddit co-founder and CEO Steve Huffman was recently caught using his administrative powers to change the text of certain users’ posts in various subreddits. His actions have drawn ire, with some calling for his resignation. At the same time, they invite us to ponder the role of administrators in facilitating open online discussion while simultaneously curbing toxic behavior. These particular changes affected posts where users were complaining about Huffman by name. In such comments, Huffman replaced his name with Reddit usernames of people who were most vocally critical, in a stunning use of the “I know you are but what am I?” postulate first

Google, Facebook Pull Plug on Fake News  New York City Mayor Bill de Blasio was in a fowl mood this weekend after flocks of millions of ducks invaded downtown Manhattan’s financial district. The incoming avians caused extensive damage to sky rises, but they responded by saying: “Just put it on our bill.” Yes, we made up that story for a cheap pun, but also to illustrate how easy it is to rattle off some ridiculous news content that can draw clicks. When people cave and read the story, all those visits translate to ad revenues for the sites that host it. The company gets more

People tend to keep to their own circles in the realm of digital marketing, but a unique approach known as digital PR ties all of these circles together into a neat bow alongside traditional PR principles. Like its traditional counterpart, digital PR aims to expose a brand to as many people as possible while presenting it in a highly professional light. Like content marketing and reputation management, having brand messaging turn up on search engines is also priority. Like influencer marketing, digital PR departments extensively network with trending influencer sites and video channels to collaborate on content, creating optimal conditions for a viral takeoff. Finally,

Google Home, a new voice-based home assistant device, allows users to interact with connected features entirely through voice, including regular Google searches. When users ask Google Home a question that requires pulling an answer from the web, it will state the answer out loud, but also send that answer through in text form to a companion app.  This popout information also includes the site where the answer was originally found, potentially creating a source of traffic from voice-based queries if a site plays its cards right. So how can you take advantage of this feature? Simple. Here are the four steps you need to increase

Here lies Vine, taken from us at such an early age. We knew you for almost four years, and in that time, you have brought us endless joy in 6-second video format. You were beloved by the world, and especially by those who used you to attain pseudo-celebrity status, no matter how aggravating they were. Everyone wanted to be like you. From showcasing the daily lives of users around the world to being used to document tragic events like the Boston Marathon Bombing, you have been there for us. Why must we say goodbye to an app so good, and so young? *Sobs* From its

Can a ship be sinking if it still successfully makes its trip from A to B while providing enjoyment to millions of daily passengers? If you ask the shareholders behind the S.S. Twitter, then the answer is yes. If you ask the passengers, you will likely hear a laundry list of complaints and desired improvements, but with an implicit guarantee that they will be on board for the next 30 or so daily trips. So, the ship may not be plunging towards the ocean floor prow first, but the waterline creeps ever higher. This sinking feeling accompanies investors who wish the ship would get bigger