Search engines rely on great web content to supply answers for their users’ queries. Whether the user wanted a specific question answered or wanted to learn more about a specific product or service, the search engine will want to supply quality content that addresses their needs. From a business perspective, this need for content represents a great opportunity to earn website traffic and greater brand recognition. With a solid content strategy, you can attract audiences interested in topics relevant to your business services. Then, those audiences can enter your marketing funnel while at the same time building a deeper relationship with your brand. Content marketing
Biologists say: you are what you eat. SEO experts now echo this sentiment because, if your website wants to rank, it needs to remember that it will be judged on how well it can E-A-T. In this case, those letters stand for “Expertise, Authority, and Trustworthiness.” The acronym E-A-T comes directly from Google’s recently updated guidelines for search quality ratings. These guidelines explain how websites that exude the qualities of Expertise, Authority, and Trustworthiness tend to get marked as examples of high-quality user content by Google’s human-led search quality evaluation team. In turn, these marked pages are used as guiding data to steer search
Your site’s SEO strategy runs on data. You need to see how much organic traffic and conversions your efforts produce so you can adjust your plan accordingly. With Google Tag Manager, you don’t need to be a wizard in data analytics to track your site’s performance. Google makes it simple to monitor your site visitors’ actions, such as form submissions and clicks, and condense JavaScript into one to improve page speed--all without help from your development team. Ready to get started? Learn how to track clicks in Google Tag Manager with our step-by-step guide below: Step 1: Creating a Google Tag Manager Account After logging into your
As we roll into 2019, the focus on search engine optimization has never been more important. Companies large and small have to not only realize the importance of SEO, but also the importance of updated SEO techniques. The strategies of old simply don’t work anymore. But before we can discuss why solid SEO strategies are important for your business, we first have to discuss what SEO is --- and what it is not. Don’t worry if it’s a little confusing; our SEO experts are here to help you every step of the way! The Basics of SEO In short, search engine optimization is the practice of
May 3, 2018, marked the 40th anniversary of the first spam email being sent. While that may not sound like a landmark worth celebrating, the sender of the first unsolicited marketing pitch over email servers was actually onto something. Now, decades later, email serves as one of the most effective marketing channels. The one thing that’s changed — and that’s also prevented people from ditching email altogether — is that email services have gotten more sophisticated. Spam filtering, contact list segmentation, interactive HTML elements, and especially email analytics have had a significant impact. They’ve given the marketing channel the edge it needs to keep
Law firms rely on search engine optimization (SEO) far more than the average industry. Unfortunately, having a strong motivation to use a marketing technique and knowing how to master that marketing technique are two completely different things. As a result, many law firms are committing grave SEO sins. Bad practices, from keyword stuffing to featuring links from sketchy sites, can all hurt your user experience and your ability to rank. Never forget that Google wants what’s best for your website visitors, so think about how to make your site intuitive and enjoyable rather than trying to game the system. To help you get down the
If you want to your content marketing strategy to succeed in 2018, you’re absolutely going to have to write for your customers. That may sound obvious — perhaps even condescending — but the sad reality is that few marketers actually have their audiences in mind when developing content. Instead, they write to make numbers on a machine go up so their boss will be happy. They’re the quintessential “I’m not here to make friends” reality TV contestant. Well, we’re here to set things straight. You are here to make friends, and the machines are not your friends. Algorithms on platforms like Google and Facebook
Watch just about any movie set in the future or a high-tech universe, and you’ll see characters commanding their robotic servants to do their bidding using only the power of their voice. In the future, it seems, buttons are for chumps. Surprisingly, while we don’t have flying cars or that ridiculous looking tiered chess set, voice commands have become a present reality. They may have began as a novelty at first, but they quickly proved their usefulness in real-world scenarios. As voice recognition and natural language processing technology improved, voice command use has increased. We have even created devices that must be interacted
The biggest question when it comes to choosing where to spend your advertising budget is, well, where to spend your budget. The traditional answer is to throw all your money at Google and wait for the results to come in. But there is another player in the search engine field: Bing. So the real question is, "Are Bing ads worth it?" According to a few different case studies, the answer is yes --- sort of. The Lure of Pay-per-Click For the uninitiated, Bing Ads work exactly like Google AdWords ads, meaning they're pay-per-click (PPC) ads that appear alongside search results. If you're new to this kind of
Google's search engine currently recognizes and uses seven different meta tags. Of those tags, the most important ones are the title and description tags. The importance of having unique title tags is already understood by most webmasters. With duplicate title tags, you end up with pages that appear the same to users browsing search results. Having two pages compete for the same terms is confusing to Google and will only harm your rankings. It's also confusing to users who may skip over a page that may have solved their problem and benefited you. When talking about duplicate meta data, the less obvious answers concern duplicate meta