When law firms say something like, "every client matters," they aren't just projecting a cozy image. They also literally mean they need a steady pipeline of clients. New clients ensure the firm remains profitable and sustains its growth
You may have the best financial products and services on offer, but: If you're not using the right digital marketing tools to educate your customers about it, you might as well shut shop. If you're not marketing your
If you work in stem cell marketing, then you likely heard the sonic boom go off in early September that Google will no longer allow ‘stem cell therapy’ advertising to appear on Google AdWords. In Google’s own words: “Today, we’re
You know search engine rankings are important for your law firm. And you know other law firms are ranking above you for your target keywords. But why? Your firm’s marketing team publishes blog posts each week, shares them on social
Search engines rely on great web content to supply answers for their users’ queries. Whether the user wanted a specific question answered or wanted to learn more about a specific product or service, the search engine will want
Biologists say: you are what you eat. SEO experts now echo this sentiment because, if your website wants to rank, it needs to remember that it will be judged on how well it can E-A-T. In this case,
Your site’s SEO strategy runs on data. You need to see how much organic traffic and conversions your efforts produce so you can adjust your plan accordingly. With Google Tag Manager, you don’t need to be a wizard in
As we roll into 2019, the focus on search engine optimization has never been more important. Companies large and small have to not only realize the importance of SEO, but also the importance of updated SEO techniques. The
May 3, 2018, marked the 40th anniversary of the first spam email being sent. While that may not sound like a landmark worth celebrating, the sender of the first unsolicited marketing pitch over email servers was actually onto
Law firms rely on search engine optimization (SEO) far more than the average industry. Unfortunately, having a strong motivation to use a marketing technique and knowing how to master that marketing technique are two completely different things. As