Put yourself in Goldilocks’ shoes, if Goldilocks were a business owner in the 21st century. You’re looking to expand your online presence and earn more clients, and you’ve decided to launch a pay-per-click (PPC) campaign. But when you go to
"I believe people are smart and some people want to share more data than other people do. Ask them. Ask them every time. Make them tell you to stop asking them if they get tired of your asking
Did you know that Google doesn’t rank the desktop version of your site anymore? Google’s latest initiative to improve mobile usability, Mobile-First, arrived in March 2021 and is here to stay for the foreseeable future. Mobile-First means that your site’s
Connecting with clients via video conferencing has been more challenging than many attorneys expected. These days, we’re all realizing exactly how important one’s physical presence is to effective communication and building rapport. Still, it can be done. Continue creating
Thousands of law firms across the country are facing enormous growth challenges. They’re having trouble competing with other firms, struggling to acquire new clients, and are much too busy to focus on the business side of things. In other
The legal industry of March 2021 looks (and functions) much differently than that of March 2020. In the year since the World Health Organization and President Donald Trump declared COVID-19 a pandemic and national emergency, businesses throughout the
There’s no limit to the lessons old Western movies can teach us. Turn on a Sergio Leone or Anthony Mann film, and you’ll likely see the dichotomy of good and bad represented by the actor’s headwear: the protagonist’s
If you did a Google search for a business in the past two years, you might have noticed something different in the results. Instead of the usual organic results topped with a handful of pay-per-click (PPC) ads, search results
Last May, Google announced an initiative to improve user experience online. It’s a Google algorithm update called Page Experience, and it’s set to roll out in May 2021. Three months remain before everyone’s favorite internet behemoth delivers the update. Our
Off-page SEO is any SEO practice that occurs away from your site. That’s different from on-site SEO, which is anything that you do directly to your website. Backlinks make up most of off-site SEO, and these can either be