You wouldn’t show up to a client meeting in sweatpants; that would give the wrong impression. In the same vein, your website needs to be well-designed, functioning properly, and enticing enough to attract visitors. You need to give clients a
Law firms’ greatest enemy is faceless and invisible. It makes malpractice claims and talent shortages look tame, and it can leave firms bankrupt in a matter of weeks. The greatest threat to law firms? Email phishing scams. Phishing in
Online advertisements are one of the best ways to draw in qualified clients, even in the highly-regulated finance industry. You just need to be careful and follow the financial advertising regulations imposed by major players such as Google
You can’t please everyone, nor should you try. Finance companies are no exception. Without taking the time to identify the characteristics of your ideal customer, you’re more likely to make broad, sweeping generalizations in your marketing efforts. These are
Put yourself in Goldilocks’ shoes, if Goldilocks were a business owner in the 21st century. You’re looking to expand your online presence and earn more clients, and you’ve decided to launch a pay-per-click (PPC) campaign. But when you go to
It’s a must, not a plus You might have heard that Google is retiring its Mobile-Friendly Test tool soon, but don’t think that means you’re out of the woods. With nearly 75% of users accessing the internet exclusively on
Connecting with clients via video conferencing has been more challenging than many attorneys expected. These days, we’re all realizing exactly how important one’s physical presence is to effective communication and building rapport. Still, it can be done. Continue creating
Thousands of law firms across the country are facing enormous growth challenges. They’re having trouble competing with other firms, struggling to acquire new clients, and are much too busy to focus on the business side of things. In other
The legal industry of March 2021 looks (and functions) much differently than that of March 2020. In the year since the World Health Organization and President Donald Trump declared COVID-19 a pandemic and national emergency, businesses throughout the
Off-page SEO is any SEO practice that occurs away from your site. That’s different from on-site SEO, which is anything that you do directly to your website. Backlinks make up most of off-site SEO, and these can either be