Last year, we signed a new client who wanted us to take over their pay-per-click (PPC) marketing. We agreed and started an audit, but pretty soon after we hit a roadblock. Not only did the new client not have
A good SEO agency provides reports upon request. A great SEO agency doesn’t wait for you to ask. They check metrics often, balance those with the client’s business goals, and notify the client of significant gains and “wins.” An exceptional
Considering opening an office in a new location? You need to be in your clients’ peripherals long before you even sign the new lease (we’ll explain why in a bit). The best way to place your firm in the
Personal injury firms are missing out on a gold mine, and it’s all thanks to their poorly-managed ad campaigns. It’s time to stop wasting money and finally take control of your paid advertising. Keep reading for six ways to
Fact: Google likes timely, relevant content better than outdated work. (Who doesn’t?) Another fact: Content doesn’t update itself, so if you want your pages to rank better, you’re going to need to do some optimizations. In this post, our on-page
You wouldn’t show up to a client meeting in sweatpants; that would give the wrong impression. In the same vein, your website needs to be well-designed, functioning properly, and enticing enough to attract visitors. You need to give clients a
Why Businesses Need Fresh Website Content Just like your family pet, your website is a living, breathing entity that needs constant attention to thrive. And similar to how your pet receives vaccinations to stay healthy, your website needs constant refreshing
Here’s how to avoid getting sued for copyright infringement: assume every photo has a copyright, and get into the habit of asking permission. Trust us, you really don’t want to get busted for copyright infringement. If you reproduce or
Something shifted in the finance world on December 22, 2020. That was the date that the Securities and Exchange Commission (SEC) made amendments to the Investment Advisers Act of 1940. The updated SEC advertising rule allows advisors to use client
Law firms’ greatest enemy is faceless and invisible. It makes malpractice claims and talent shortages look tame, and it can leave firms bankrupt in a matter of weeks. The greatest threat to law firms? Email phishing scams. Phishing in