You wouldn’t show up to a client meeting in sweatpants; that would give the wrong impression. In the same vein, your website needs to be well-designed, functioning properly, and enticing enough to attract visitors. You need to give clients a
Here’s how to avoid getting sued for copyright infringement: assume every photo has a copyright, and get into the habit of asking permission. Trust us, you really don’t want to get busted for copyright infringement. If you reproduce or
Law firms’ greatest enemy is faceless and invisible. It makes malpractice claims and talent shortages look tame, and it can leave firms bankrupt in a matter of weeks. The greatest threat to law firms? Email phishing scams. Phishing in
You know you’ve read a good e-newsletter when you’re still thinking about it hours later. Chances are, that email taught you something, made you feel a certain way, or gave you a new perspective on an issue you
Online advertisements are one of the best ways to draw in qualified clients, even in the highly-regulated finance industry. You just need to be careful and follow the financial advertising regulations imposed by major players such as Google
As an attorney, your goals primarily center around helping people get their lives back on track. You represent victims who were injured in catastrophic accidents, people who cannot fight large insurance companies alone, or families who lost a
You can’t please everyone, nor should you try. Finance companies are no exception. Without taking the time to identify the characteristics of your ideal customer, you’re more likely to make broad, sweeping generalizations in your marketing efforts. These are
Let’s cut to the chase: yes, redirecting URLs will affect your site rankings in search engines. But whether the effect is good or bad depends on when, where, and how you redirect. When executed correctly, you can change, remove,
Ads are probably the most annoying and pervasive part of the internet. They’re annoying, slow down our computers, and sometimes even spread malware through the operating system. Thank goodness for developers - they’re never one to shy from a
Put yourself in Goldilocks’ shoes, if Goldilocks were a business owner in the 21st century. You’re looking to expand your online presence and earn more clients, and you’ve decided to launch a pay-per-click (PPC) campaign. But when you go to
