SEO Matters: A Guide to SEO for Personal Injury Lawyers in 2025
Nobody plans to get hurt. But when it happens—after a car accident, a fall, or something worse—they’re not flipping through the Yellow Pages. They’re on their phone, Googling, usually in a rush and under stress. If your law firm doesn’t show up at that moment, you’re out of the race before it even starts. That’s […]
What Is Ongoing SEO? (And Why You Still Need It After You Rank #1)
“I’ve invested in SEO. I’m top-ranking for my target keywords in my market. Now what?” Sound familiar? Maybe your site is dominating the search results for “personal injury lawyer Atlanta” or “estate planning attorney in Chicago.” You’re seeing solid leads come in, and things feel steady. So naturally, the question creeps in: Do I really […]
SEO for Small Law Firms: A Beginner’s Guide to Boosting Your Online Presence
Marketing for small law firms can be a tough battle, especially with the ever-growing competition online. Standing out in the digital space requires smart strategies, and one of the most powerful tools at your disposal is search engine optimization (SEO). SEO helps your firm get noticed, capture the attention of potential clients, and rise above […]
What Is Keyword Cannibalization? How to Spot, Fix, and Prevent It
Keyword cannibalization is a common but often overlooked SEO issue that can harm your law firm’s online visibility. If you’re investing in digital marketing to attract potential clients, understanding and addressing keyword cannibalization is essential for maximizing your website’s performance. In this guide, we’ll explain what keyword cannibalization is, why it matters for law firm […]
What’s the Difference Between Local and Organic SEO? A Simple Guide for Attorneys
Let’s be honest: SEO can feel like learning a new language, especially when terms like “local SEO” and “organic SEO” get thrown around like you’re supposed to already know the difference. Don’t worry—you’re not alone. As an attorney, you probably didn’t go to law school to figure out algorithms and search rankings. But here you […]
2024 SEO Statistics Every Attorney Should Know to Grow Their Firm in 2025
As 2024 comes to a close, it’s the perfect time for law firms to evaluate their digital marketing strategies and prepare for the year ahead. Search Engine Optimization (SEO) remains a cornerstone of online visibility, offering long-term growth opportunities for attorneys looking to attract more clients. Here are the essential SEO statistics that every law […]
Common Myths Debunked: The Truth About Law Firm SEO
When it comes to search engine optimization (SEO) for law firms, there’s no shortage of myths and misconceptions. Many attorneys may feel overwhelmed by conflicting advice or outdated strategies, which can lead to wasted time and resources. In this blog, we’ll debunk some of the most common myths surrounding law firm SEO and reveal the […]
Mastering Multi-Location SEO: A Comprehensive Guide for Law Firms
Whether you’re already practicing law in multiple cities or considering expanding to new locations, optimizing each office for local searches is crucial for growth. Expanding your law firm to several cities can significantly increase your client base, but to maximize this potential, each office needs to rank effectively in local searches. This is where multi-location […]
Organic or Paid Marketing? Deciding the Best Strategy for Your Law Firm
Organic or Paid Marketing? As a law firm, you know that where you spend your advertising money is vitally important to growth and success. However, deciding between paid or organic advertising requires a lot of research your firm doesn’t have the hours for. Luckily, EverSpark is here to help you discover the best strategy for […]
The March 2024 Google Core and Spam Policy Updates: A Unified Approach to Quality
Google announced a pivotal core update alongside a significant revision of its spam policy this month (March, 2024), setting a new benchmark for content quality and integrity across the web. This comprehensive guide delves into the nuances of these updates, offering strategic insights for law firms and underscoring the indispensable role of SEO professionals in navigating the […]