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Fact: Google likes timely, relevant content better than outdated work. (Who doesn’t?) Another fact: Content doesn’t update itself, so if you want your pages to rank better, you’re going to need to do some optimizations. In this post, our on-page optimizations team takes a deep dive into the best ways to choose what pages to optimize. That’s usually the hardest part of the process, so we’re here to give you some tips and technical insight. If you want to know more about on-page optimizations (OPO), check out our blog “What is On-Site SEO?”  Everyone else, keep reading to learn how to choose pages to optimize on your

There’s no limit to the lessons old Western movies can teach us. Turn on a Sergio Leone or Anthony Mann film, and you’ll likely see the dichotomy of good and bad represented by the actor’s headwear: the protagonist’s white hat and the antagonist’s black one. Case in point: The Good, The Bad and The Ugly. Clint Eastwood sports a white hat while Lee Van Cleef dons a black hat. This movie, like hundreds before it, builds upon the traditional belief that white is “good” and black is “bad.” In Western cultures, white is the symbol of purity and innocence, or “light”. Black, on the other hand,

What is on-site SEO? On-site SEO is the practice of optimizing elements on your website to improve your visibility on Google. When you hire an SEO marketing agency to optimize on-page elements, they’ll focus on things like content, internal linking, and HTML source code. That’s a pretty straightforward definition, but putting that definition into practice is a different story. These optimizations are necessary for maximum visibility online, but they take time and resources. If you need help with things like backlinks, social media marketing, and guest blogging, hire an SEO agency that has experience in off-page SEO. Luckily, as a full-service SEO marketing agency, EverSpark

As Stephen Covey’s famous maxim goes, “The key is not in spending time, but in investing it.” No one identifies with this quote more than lawyers, as 77% of them want to hire more staff yet 58% want to reduce spending. There’s friction between increased productivity and cutting costs; some attorneys believe that the only way to increase revenue is to hire more staff. That’s simply untrue.   How can attorneys save time and money without working more than their packed schedules allow?   The answer: outsource non-billable work to a third party. Outsourcing allows your firm to shed the mundane, time-consuming tasks that inhibit your business from

As a law firm, you know that where you spend your advertising money is vitally important to growth and success. However, deciding between paid or organic advertising requires a lot of research your firm doesn’t have the hours for.  Luckily, EverSpark is here to help you discover the best strategy for your law firm. 92% of all search traffic goes to the Top 10 spots on Google How it Works You’re searching for something on Google. When the first page of results come up, you see the usual ten websites with descriptions beneath them. At the top, you see several listings with the bolded word

SEO for law firms is about more than improving your rank. While search engine optimization may seem like it's solely focused on getting your law firm to coveted page one spots, a top rank doesn't matter if you can't convert visitors into clients. With great SEO, the right audiences will organically discover your content and also be convinced that your legal services are a good fit for their needs. That involves building trust and communicating value. Both are accomplished in subtle ways, and all of these techniques can be encompassed by the larger disciplines that SEO teaches. So, what can your law firm do to

Your site’s SEO strategy runs on data. You need to see how much organic traffic and conversions your efforts produce so you can adjust your plan accordingly. With Google Tag Manager, you don’t need to be a wizard in data analytics to track your site’s performance. Google makes it simple to monitor your site visitors’ actions, such as form submissions and clicks, and condense JavaScript into one to improve page speed--all without help from your development team. Ready to get started? Learn how to track clicks in Google Tag Manager with our step-by-step guide below: Step 1: Creating a Google Tag Manager Account After logging into your

As we roll into 2019, the focus on search engine optimization has never been more important. Companies large and small have to not only realize the importance of SEO, but also the importance of updated SEO techniques. The strategies of old simply don’t work anymore. But before we can discuss why solid SEO strategies are important for your business, we first have to discuss what SEO is --- and what it is not. Don’t worry if it’s a little confusing; our SEO experts are here to help you every step of the way! The Basics of SEO In short, search engine optimization is the practice of

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