Category: SEO

January 17, 2025

What Is Keyword Cannibalization? How to Spot, Fix, and Prevent It

Keyword cannibalization is a common but often overlooked SEO issue that can harm your law firm’s online visibility. If you’re investing in digital marketing to attract potential clients,...

December 27, 2024

What’s the Difference Between Local and Organic SEO? A Simple Guide for Attorneys

Let’s be honest: SEO can feel like learning a new language, especially when terms like “local SEO” and “organic SEO” get thrown around like you’re supposed to already...

December 6, 2024

2024 SEO Statistics Every Attorney Should Know to Grow Their Firm in 2025

As 2024 comes to a close, it’s the perfect time for law firms to evaluate their digital marketing strategies and prepare for the year ahead. Search Engine Optimization...

October 21, 2024

Common Myths Debunked: The Truth About Law Firm SEO

When it comes to search engine optimization (SEO) for law firms, there’s no shortage of myths and misconceptions. Many attorneys may feel overwhelmed by conflicting advice or outdated...

September 15, 2024

Mastering Multi-Location SEO: A Comprehensive Guide for Law Firms

Whether you’re already practicing law in multiple cities or considering expanding to new locations, optimizing each office for local searches is crucial for growth. Expanding your law firm...

May 9, 2024

Organic or Paid Marketing? Deciding the Best Strategy for Your Law Firm

Organic or Paid Marketing? As a law firm, you know that where you spend your advertising money is vitally important to growth and success. However, deciding between paid...

April 3, 2024

The March 2024 Google Core and Spam Policy Updates: A Unified Approach to Quality

Google announced a pivotal core update alongside a significant revision of its spam policy this month (March, 2024), setting a new benchmark for content quality and integrity across...

March 12, 2024

Achieve Long-Term Growth for Your Firm: Download Our Whitepaper Today

EverSpark has spoken with dozens of lawyers over the past 12 months. In these anomalous and ever-changing times, the concern they share is how to grow their firms...

February 28, 2024

Navigating SEO for Law Firms: A Comparative Analysis of Ahrefs vs. SEMrush Authority Scores

In the rapidly evolving domain of SEO, the selection and application of analytical tools and metrics are crucial for assessing the performance and progression of websites. Among these,...

February 9, 2023

Why Has Google Removed My Site from the Search Results?

If you’ve noticed that your website has vanished from Google’s search results, it can be both frustrating and confusing. Understanding why this has happened is crucial for getting...

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h2{color:#fff;text-align:center;font-family:"Raleway",Sans-Serif;font-size:4.8rem;font-style:normal;font-weight:700;line-height:140%;text-transform:uppercase;margin-bottom:2.2rem;}.schedule-a-call p{color:#c57182;text-align:center;font-family:"Raleway",Sans-Serif;font-size:2.8rem;font-style:normal;font-weight:400;line-height:126.9%;margin-bottom:6.6rem;}.schedule-a-call .gform_required_legend{display:none;}.schedule-a-call label.gform-field-label{color:#fff;font-family:"Raleway",Sans-Serif;font-size:2.4rem;font-style:normal;font-weight:400;line-height:116.3%;margin-bottom:.7rem;position:relative;grid-gap:0;}.schedule-a-call label.gform-field-label span{color:#fff;font-family:"Raleway",Sans-Serif;font-size:2.4rem;font-style:normal;font-weight:400;line-height:116.3%;}.schedule-a-call .gform-loader{font-size:.2rem;margin-top:1rem;}.schedule-a-call .schedule-message .ginput_container textarea,.schedule-a-call .pp-gravity-form .gfield .ginput_container 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.gform_footer.top_label{margin-top:5.8rem;justify-content:center;flex-direction:column;position:relative;}.schedule-a-call .gform_validation_errors{display:none !important;}.schedule-a-call .gform_footer.top_label input[type='submit']{margin:0 auto !important;cursor:pointer;border-radius:7.2793rem !important;border:.2rem solid #844d5a !important;box-shadow:0px .291173rem 1.091898rem 0px rgba(0,0,0,.15);transition:all .3s ease-in-out;transition:background .3s ease-in-out;height:5.9rem !important;width:auto !important;display:flex;justify-content:center;align-items:center;padding:1.3831rem 6.65rem !important;background:linear-gradient(275deg,#102a37 5.4%,#173849 41.89%,#102a37 81.37%);color:#fff;font-family:"Raleway",Sans-serif;font-size:1.6rem !important;font-weight:600;text-transform:uppercase !important;}.schedule-a-call .gform_footer.top_label input[type='submit']:hover{border:.2rem solid #215d7a !important;transition:all .3s ease-in-out !important;color:#173849 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