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Last week Twitter and Google made a seemingly minor announcement that made a big splash in the tech world. Starting this year, Twitter will give Google direct access to its stream of tweets, allowing them to more easily show up in search results. Immediate Access At a glance this may not seem like a big deal. After all, public information on Facebook shows up in search results---why not Twitter, too? And in fact, tweets already turn up in searches. It's the way they get there that's changing. Currently, content on Twitter make its way to Google the same way as content on any other site. Google's indexing

Social media sites like Twitter have transformed the way that people connect with each other. They’ve also added to the different ways that companies can reach consumers. On April 17, Twitter announced a new advertising platform that will undeniably become a game-changer for businesses: keyword marketing for timelines. How Keyword Marketing For Timelines Works This feature will allow companies to identify potential customers whose real-time tweets indicate a potential interest in the company’s services. The company can then send a Promoted Tweet to those customers. In the age of social media, staying up-to-date on trending topics is key to maintaining social relevancy. Keyword marketing for

Despite its recent revamp and Google’s recent claim that 150 million people had “upgraded” (a vague way to say that 150 million people are on Google Plus, sort of using it, sort of not) to Google Plus, the fledgling social network cannot quite count itself in the big leagues yet. Why not? Because, according to an article published yesterday by eMarketer, Google Plus still struggles to make itself relevant despite its importance to personalized search.   It's an uphill battle for Google's social network.   According to eMarketer, “…in spite of its fast growth in user numbers, the service has not enjoyed the stickiness of other top

A little bit of both, in fact. Though your Facebook and Twitter pages may not directly contribute to your SEO efforts in the way that say, link-building does, having a wide footprint online helps Google dub you an authority in your field. Google Plus, the underdog social network, may have a more direct effect on your SEO efforts. Everspark has started to pay more attention to our clients’ holistic presences online - including their social media mastery. You may be asking, “You guys are all about SEO. What could social media have to do with anything?” Our answer is that social media is important

We’re all aware of Facebook Brand pages - and with all the buzz surrounding the new Timeline rollout, we got to thinking -  even Google+ has pages for businesses, and Pinterest doesn’t need a special page - you just like it to your brand Twitter and you are all set. We decided that there's one social network not to be ignored during all of this hullabaloo: Twitter! The popular microblogging platform FINALLY hopped on the bandwagon with its new enhanced Twitter brand pages. Twitter's Latest Brand Pages The new page was launched to a select group of 21 brands in December, including Nike, Coca-Cola, Paramount

In the last couple of weeks, several changes have taken place across the web – from search to social media – that reflect rising trends on the internet as a whole. Simplicity is a characteristic shared by both the Google +1 button changes and the Twitter redesign.     Google + 1 Button Goes Simple Recently, the Google +1 button has been creating quite the hullabaloo. There was a great deal of confusion because the numbers showing up were different in different places (for instance, on a website and in that website’s analytics). Now, the +1 is making headlines for its recent aesthetic change in the search

Google’s CEO Larry Page set the internet world abuzz with the announcement that the search engine enjoyed revenues of almost 10 billion dollars this quarter, up 33% from last year’s revenues (not surprising considering Google’s ability to regain more market share, with some numbers having Google’s share of searches over 65%).  Page also added that, “people are flocking into Google+ at an incredible rate and we are just getting started!” So what does Page consider flocking? Google + just surpassed the 40 million user mark. Doesn’t seem like much compared to Facebook’s 800 million or Twitter’s 100 million, does it? This number is, however,

More accurately, that title should read, “Search Engine Optimization: Tips for Keeping Your Rankings Up While Involved in An Evolving Process.” But that title was way too long, so we stuck with “Search Engine Optimization Tips” because that’s really what this blog post is about: tips for SEO in a post-Panda, ever-changing space. We’re going to talk a little bit about what will help your website and your business now, what is important at this very moment in SEO and what will likely continue to be important for at least the foreseeable future. And that important thing is branding, and the tips spring

On this blog, we have often discussed the importance of social media. The Google Caffeine update, after all, looked for a “wider footprint” from websites. Essentially, Google wanted to see outbound links on sites to active social media presences (like on Facebook, Twitter and LinkedIn). This is how social media has affected us within our SEO bubble. But within our marketing bubble, we also recognize social media’s importance for branding and business in general. This is why a recent Pew Internet survey is essential for understanding just why social media is an integral part of any marketing (and even SEO) strategy. These adults are

“We rely often on intuition and always on insights.” This quote is trending on Twitter among search engine marketers and avid Google users. Of all the inspiring quotes in a new Google periodical called Think Quarterly, I’m finding this particular one is repeated (and re-tweeted) the most. Probably because it is totally believable that this is how Google operates. Some on Twitter even refer to this as “Google’s secret sauce.” Think Quarterly As I mentioned above, the quote comes from an entry in Google’s new Think Quarterly. More specifically, it comes from an article called “The Eight Pillars of Innovation” by Susan Wojcicki. In this