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Let’s cut to the chase: yes, redirecting URLs will affect your site rankings in search engines. But whether the effect is good or bad depends on when, where, and how you redirect. When executed correctly, you can change, remove, or even combine URLs and not only prevent a drop in rankings but actually gain traffic from organic search. On the other hand, redirect a URL incorrectly, and you could lose all the authority from that page, causing you to drop in rankings and succumb to competitors. But we’re getting ahead of ourselves. Before we discuss the different types of redirects, domain-level redirects, and methods for implementation,

Ads are probably the most annoying and pervasive part of the internet. They’re annoying, slow down our computers, and sometimes even spread malware through the operating system. Thank goodness for developers - they’re never one to shy from a challenge. In the past 10 years, developers have jostled for the top position in ad-blocking software, making newer, faster, cheaper versions than their competitors. But which ad-blocking extension is the best for you? That depends on your needs. Are you looking for a cut-and-dry ad blocker or something that can do a little more? Are you looking for an ethically-minded company or one with 50,000,000 users? Keep

There’s no limit to the lessons old Western movies can teach us. Turn on a Sergio Leone or Anthony Mann film, and you’ll likely see the dichotomy of good and bad represented by the actor’s headwear: the protagonist’s white hat and the antagonist’s black one. Case in point: The Good, The Bad and The Ugly. Clint Eastwood sports a white hat while Lee Van Cleef dons a black hat. This movie, like hundreds before it, builds upon the traditional belief that white is “good” and black is “bad.” In Western cultures, white is the symbol of purity and innocence, or “light”. Black, on the other hand,

If you did a Google search for a business in the past two years, you might have noticed something different in the results. Instead of the usual organic results topped with a handful of pay-per-click (PPC) ads, search results pages are now featuring local service ads (LSAs) at the top. Google Local Services is the search engine giant’s latest pay-per-lead advertising platform. It first appeared in 2019, but the platform continues to expand in geographical and professional areas across the country. Here’s where local service ads fit in in a search engine results page (SERP): Local service ads Pay-per-click (PPC) ads Google My Business/Google Maps

Last May, Google announced an initiative to improve user experience online. It’s a Google algorithm update called Page Experience, and it’s set to roll out in May 2021. Three months remain before everyone’s favorite internet behemoth delivers the update. Our advice is to use these three months to prepare for the Page Experience update. It’ll affect your rankings in Google, and depending on how well your site is optimized, the change could be incredibly good or terribly bad for your business. Keep reading to learn more about what’s included in the update and how you can be prepared. Page Experience = Core Web Vitals + Existing Metrics Before

The world is changing. Since 2008, legal services have evolved drastically from a seller’s to a buyer’s market. Client expectations are growing daily, and the same-old, same-old tactics for maintaining client relationships just don’t hold up anymore.  The truth is, if your law firm doesn’t invest in customer relationships, they will be one-time clients. That means trouble for your firm’s growth, profits, and long-term health. 75%of consumers look online for an attorney at some point during their search. The best way to ensure that your firm exceeds a client’s expectations is to take customer experience to the next level. Below, we go through four simple but

As a law firm, you know that where you spend your advertising money is vitally important to growth and success. However, deciding between paid or organic advertising requires a lot of research your firm doesn’t have the hours for.  Luckily, EverSpark is here to help you discover the best strategy for your law firm. 92% of all search traffic goes to the Top 10 spots on Google How it Works You’re searching for something on Google. When the first page of results come up, you see the usual ten websites with descriptions beneath them. At the top, you see several listings with the bolded word