Certain marketing mistakes don’t only cost you money but could cost you your business. Yes, it’s that serious. You want your firm to get the right type of cases, and we want that for you, too. But first, you need to know the common mistakes to avoid in your digital marketing strategy. Below, we discuss five law firm marketing mistakes and how to avoid them. Let’s dive in. Mistake #1: Not keeping up with Google's goings-on. “Google’s goings-on,” that’s a little bit of a tongue twister. Like an actual twister you didn’t see coming, it’s easy to get sucked into the ceaseless, furious whirlwind of Google. That’s why
You don’t have to be a finance professional to appreciate the value of a good ROI. Take, for example, the insular economy of a kid’s lemonade stand: the water’s free because their parents pay the water bill. Lemons cost around .50 each, and a bag of sugar costs less than $3. That’s low overhead, and kids can make a killing selling cups of lemonade at $1 each. Your company’s finances are more complicated than those of a lemonade stand, but the principle is the same. To make a good return on your investment, you need to make more than a dollar on each dollar
Connecting with clients via video conferencing has been more challenging than many attorneys expected. These days, we’re all realizing exactly how important one’s physical presence is to effective communication and building rapport. Still, it can be done. Continue creating the meaningful client relationships your firm is known for with our advice on making virtual consultations more personal. Before the Consultation 1. Communicate Beforehand Communication doesn’t (and shouldn’t) begin when the client clicks ‘Join Meeting’ on their device. Messaging, calling, or emailing the potential client before the initial consultation will work wonders in demonstrating your firm’s preparedness to take the case. The client will feel confident in your ability as
Thousands of law firms across the country are facing enormous growth challenges. They’re having trouble competing with other firms, struggling to acquire new clients, and are much too busy to focus on the business side of things. In other words, they’re exhausting themselves and their resources just spinning their wheels. If this sounds like your firm, it’s time to make a change. That change is sustainability. [caption id="attachment_19471" align="alignright" width="435"] Environmental and business sustainability are becoming more and more intertwined.[/caption] Sustainability has been a buzzword for a while now. It’s a concept often associated with environmental concerns but can also be applied to business strategies. In the legal
Managing your website is a crucial part of your business because it helps potential clients find you. One of the most important elements of building a great website is which content management system (CMS) to use. A CMS is a software application that allows you to create, publish, and manage the information on your site. WordPress, Squarespace, Wix, and Joomla are four of the most popular content management systems, but which is the best CMS for your law firm? After all, choosing the wrong CMS could cost you irretrievable time, money, and effort. Keep reading to discover the pros and cons of the most popular content
Every sector in the legal industry has felt the effects of COVID-19. As the role of legal operations in a post-pandemic world remains somewhat hazy, one thing remains constant - growth. Surprised? That makes sense; after all, why would a firm want to grow in the middle of a pandemic? Well, your firm may not need to grow now, but putting law firm SEO strategies in place will help you recuperate post-COVID. The truth is that people need lawyers. They need lawyers now, and they’ll need lawyers post-pandemic. For law firms to survive, they need a growth plan. With growth comes better organization and money
You need more business, but the methods you’ve tried either haven’t brought in enough clients or they brought in the wrong clients altogether. To fix this, here are four tried-and-true ways to exercise your legal prowess and how to increase your law firm business. Some may require trial and error, but once you figure out which method works best, you’ll enjoy a steady uptick in clients and retention. 1. Take advantage of your network. It’s easy for lawyers to get so wrapped up in marketing and advertising that they forget their own network. Unless you just started your practice, you have colleagues and current and past
As Stephen Covey’s famous maxim goes, “The key is not in spending time, but in investing it.” No one identifies with this quote more than lawyers, as 77% of them want to hire more staff yet 58% want to reduce spending. There’s friction between increased productivity and cutting costs; some attorneys believe that the only way to increase revenue is to hire more staff. That’s simply untrue. How can attorneys save time and money without working more than their packed schedules allow? The answer: outsource non-billable work to a third party. Outsourcing allows your firm to shed the mundane, time-consuming tasks that inhibit your business from
We get it: online reviews are tricky. They’re almost like a game of Battleship. You have to tread carefully and provide all your services perfectly without a flaw, lest a client leave a one-star review. Right? Not necessarily. Your firm should do its best to gain and retain clients, but you don’t actually have to worry about the effect that someone’s negative review will have on your business. In fact, bad reviews are extremely useful for your law firm to attract and earn clients, as long as you go about the process genuinely and appropriately. Still skeptical? This graph says it all - negative reviews are not
The world is changing. Since 2008, legal services have evolved drastically from a seller’s to a buyer’s market. Client expectations are growing daily, and the same-old, same-old tactics for maintaining client relationships just don’t hold up anymore. The truth is, if your law firm doesn’t invest in customer relationships, they will be one-time clients. That means trouble for your firm’s growth, profits, and long-term health. 75%of consumers look online for an attorney at some point during their search. The best way to ensure that your firm exceeds a client’s expectations is to take customer experience to the next level. Below, we go through four simple but