Category: Legal Marketing

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How to Protect Your Google Ads Account 2024

Last year, we signed a new client who wanted us to take over their pay-per-click (PPC) marketing. We agreed and started an audit, but pretty soon after we...

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How to Respond to Negative Reviews of Your Law Firm

You’re the managing attorney of an established firm in your area. Your firm boasts all positive reviews, but one day you log on and see the unimaginable –...

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What to Include in Your Law Firm Newsletter

You know you’ve read a good e-newsletter when you’re still thinking about it hours later. Chances are, that email taught you something, made you feel a certain way,...

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Choosing the Best CMS for Your Law Firm

Managing your website is a crucial part of your business because it helps potential clients find you. One of the most important elements of building a great website...

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Are URL Redirects Bad For SEO?

Let’s cut to the chase: yes, redirecting URLs will affect your site rankings in search engines. But whether the effect is good or bad depends on when, where,...

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Every law firm should run Local Service Ads

Yes, yours too. Here’s why. Most people find and hire skilled attorneys on the internet, so your law firm needs to be front and center if you want...

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How to Bring in Million-Dollar Cases in 2024

As an attorney, your goals primarily center around helping people get their lives back on track. You represent victims who were injured in catastrophic accidents, people who cannot...

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How to set and allocate a law firm marketing budget

Helping your firm operate smoothly is a big enough task – but balancing your firm’s budget? Trying to decide how much to spend on marketing? Whew, it’s never-ending,...

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Does Your Law Firm SEO Agency Report on These Key Metrics?

A good SEO agency provides reports upon request. A great SEO agency doesn’t wait for you to ask. They check metrics often, balance those with the client’s business...

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How to Choose a Domain Name for Your Law Firm

Selecting the right domain name is crucial for establishing your law firm’s online presence. Unlike naming a physical office, choosing a domain involves unique considerations that affect both...

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What’s EverSpark’s website redesign process?

You wouldn’t show up to a client meeting in sweatpants; that would give the wrong impression. In the same vein, your website needs to be well-designed, functioning properly,...

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How to Make Virtual Consultations More Personal

Connecting with clients via video conferencing has been more challenging than many attorneys expected. These days, we’re all realizing exactly how important one’s physical presence is to effective...

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