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Legal Marketing

You’re the managing attorney of an established firm in your area. Your firm boasts all positive reviews, but one day you log on and see the unimaginable – a terrible, negative one-star review. It might read something like this:   [gallery columns="1" size="full" link="none" ids="20313"] That’s harsh, and you’re worried the review will disrupt business. But before hitting ‘Respond’ and defending yourself with a snarky comment, consider how your response will influence dozens – maybe even hundreds – of potential clients’ opinions of your firm. More importantly, your response needs to be ethical, at least in the eyes of the American Bar Association. Not sure what that means?

Certain marketing mistakes don’t only cost you money but could cost you your business. Yes, it’s that serious. You want your firm to get the right type of cases, and we want that for you, too. But first, you need to know the common mistakes to avoid in your digital marketing strategy. Below, we discuss five law firm marketing mistakes and how to avoid them. Let’s dive in. Mistake #1: Not keeping up with Google's goings-on. “Google’s goings-on,” that’s a little bit of a tongue twister. Like an actual twister you didn’t see coming, it’s easy to get sucked into the ceaseless, furious whirlwind of Google. That’s why

Helping your firm operate smoothly is a big enough task – but balancing your firm’s budget? Trying to decide how much to spend on marketing? Whew, it’s never-ending, but we’re here to assist. In this post, we venture deep into setting a digital marketing budget and how to allocate that budget to best fit your needs. The Goal isn't Just to Win More Clients As a business objective, “winning more clients” is fairly vague and misleading. When someone says they want more clients, what they really mean is they want more people to trust them. Every strong client-attorney relationship is built on trust. That being said, ditch

Last year, we signed a new client who wanted us to take over their pay-per-click (PPC) marketing. We agreed and started an audit, but pretty soon after we hit a roadblock. Not only did the new client not have an admin login for their Google Ads, but they didn’t even own their account! Their former agency owned the account and refused to hand it over to our client. So, we ended up rebuilding the entire account from scratch. Their account took about twice as long to build as it takes us to run, and they lost all of their valuable historical data. The situation has since

A good SEO agency provides reports upon request. A great SEO agency doesn’t wait for you to ask. They check metrics often, balance those with the client’s business goals, and notify the client of significant gains and “wins.” An exceptional SEO agency does all of the above and notifies you of major changes, Google updates, and any causes for concern. They’ll give you the full picture, not just one misleading piece or two. EverSpark gives you the full picture. Not only do we provide results, but we have the numbers to prove it.  Scroll down to learn our reporting process, then give us a call. We’re here

Considering opening an office in a new location? You need to be in your clients’ peripherals long before you even sign the new lease (we’ll explain why in a bit). The best way to place your firm in the community’s collective consciousness? Develop a strong online presence in your new location before you get there. Forget billboards and TV ads – the best way to get your firm’s foot in the door is through online exposure. [caption id="attachment_20253" align="aligncenter" width="486"] When was the last time you called a number off a billboard? When was the last time you remembered a number off a billboard?[/caption]   Once you have

Learn to Make the Most of Your Law Firm PPC Budget Personal injury firms are missing out on a gold mine, and it’s all thanks to their poorly-managed ad campaigns. It’s time to stop wasting money and finally take control of your paid advertising. Keep reading for six ways to make the most of your law firm PPC budget, as explained by EverSpark’s PPC Account Manager Jamie Hallen. 1. Identify Your Testing Budget & What You Want to Get Out of It It’s foolish to put all your chips into PPC without first testing the campaign. Unless you somehow defy the laws of the internet, you’ll end

Fact: Google likes timely, relevant content better than outdated work. (Who doesn’t?) Another fact: Content doesn’t update itself, so if you want your pages to rank better, you’re going to need to do some optimizations. In this post, our on-page optimizations team takes a deep dive into the best ways to choose what pages to optimize. That’s usually the hardest part of the process, so we’re here to give you some tips and technical insight. If you want to know more about on-page optimizations (OPO), check out our blog “What is On-Site SEO?”  Everyone else, keep reading to learn how to choose pages to optimize on your

You wouldn’t show up to a client meeting in sweatpants; that would give the wrong impression. In the same vein, your website needs to be well-designed, functioning properly, and enticing enough to attract visitors. You need to give clients a good impression of your firm before they ever lay eyes on it – or you. [caption id="attachment_20204" align="alignleft" width="2560"] Your client walks in and sees you like this

Law firms’ greatest enemy is faceless and invisible. It makes malpractice claims and talent shortages look tame, and it can leave firms bankrupt in a matter of weeks.  The greatest threat to law firms? Email phishing scams. Phishing in Plain English “Phishing” is a type of fraud that’s carried out online via email, social media, or advertisement. Offline, they occur via phone call or text message. By impersonating trusted companies like Microsoft and IKEA, hackers use enticing or time-sensitive messages to compromise your information and steal from you or your business. For example, messages like “You’re the lucky winner! Click now before your prize goes away!” and “Immediate