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Legal Marketing

Law firms’ greatest enemy is faceless and invisible. It makes malpractice claims and talent shortages look tame, and it can leave firms bankrupt in a matter of weeks.  The greatest threat to law firms? Email phishing scams. Phishing in Plain English “Phishing” is a type of fraud that’s carried out online via email, social media, or advertisement. Offline, they occur via phone call or text message. By impersonating trusted companies like Microsoft and IKEA, hackers use enticing or time-sensitive messages to compromise your information and steal from you or your business. For example, messages like “You’re the lucky winner! Click now before your prize goes away!” and “Immediate

You know you’ve read a good e-newsletter when you’re still thinking about it hours later. Chances are, that email taught you something, made you feel a certain way, or gave you a new perspective on an issue you care about. Law firms can accomplish all of these things in e-newsletters, but it takes finesse to be successful. [caption id="attachment_20084" align="alignleft" width="308"] Your face after reading an especially interesting newsletter.[/caption] Below, we highlight some of the best elements to include in your law firm newsletter. There’s plenty of room for creativity and personality; don’t be afraid to step out and try something new. Keep reading for insight and ideas

As an attorney, your goals primarily center around helping people get their lives back on track. You represent victims who were injured in catastrophic accidents, people who cannot fight large insurance companies alone, or families who lost a loved one.  You've seen firsthand how the appropriate amount of compensation can help people begin to move forward again. And often, people who might be owed higher amounts of compensation need the most help.  Be proud to set your sights upon million-dollar cases. In addition to helping the client, such cases provide firms with ample opportunity to reach more clients, assist more colleagues, and facilitate more business

Let’s cut to the chase: yes, redirecting URLs will affect your site rankings in search engines. But whether the effect is good or bad depends on when, where, and how you redirect. When executed correctly, you can change, remove, or even combine URLs and not only prevent a drop in rankings but actually gain traffic from organic search. On the other hand, redirect a URL incorrectly, and you could lose all the authority from that page, causing you to drop in rankings and succumb to competitors. But we’re getting ahead of ourselves. Before we discuss the different types of redirects, domain-level redirects, and methods for implementation,

Connecting with clients via video conferencing has been more challenging than many attorneys expected. These days, we’re all realizing exactly how important one’s physical presence is to effective communication and building rapport. Still, it can be done. Continue creating the meaningful client relationships your firm is known for with our advice on making virtual consultations more personal. Before the Consultation 1. Communicate Beforehand Communication doesn’t (and shouldn’t) begin when the client clicks ‘Join Meeting’ on their device.   Messaging, calling, or emailing the potential client before the initial consultation will work wonders in demonstrating your firm’s preparedness to take the case. The client will feel confident in your ability as

Thousands of law firms across the country are facing enormous growth challenges. They’re having trouble competing with other firms, struggling to acquire new clients, and are much too busy to focus on the business side of things.  In other words, they’re exhausting themselves and their resources just spinning their wheels. If this sounds like your firm, it’s time to make a change. That change is sustainability. [caption id="attachment_19471" align="alignright" width="435"] Environmental and business sustainability are becoming more and more intertwined.[/caption] Sustainability has been a buzzword for a while now. It’s a concept often associated with environmental concerns but can also be applied to business strategies. In the legal

The legal industry of March 2021 looks (and functions) much differently than that of March 2020. In the year since the World Health Organization and President Donald Trump declared COVID-19 a pandemic and national emergency, businesses throughout the country have faced enormous challenges and staggering anxiety regarding the future. Today, things are looking up. The legal industry has been on a steady uptick since late summer. Caseloads have recovered across most practice areas with several exceeding baseline levels, and firms have learned valuable lessons about technology and adaptation that can only benefit them post-pandemic. It’s uncanny comparing the “calm before the storm” of last March

What a year this has been. With widespread sickness, political tension, and anxiety-inducing uncertainty, 2020 seems to have packed a decade of hardships in one year. Even so, there’s much to be thankful for, and still more to look forward to. As we at EverSpark reflect on the past year and plan for 2021, we’d like to provide a few New Year holiday ideas for your law firm. This year’s celebrations may look different, but you can enjoy the spirit of the holiday season even with restrictions. We hope you all stay safe, merry, and hopeful for what’s to come in 2021. Join us in a reflection

Managing your website is a crucial part of your business because it helps potential clients find you. One of the most important elements of building a great website is which content management system (CMS) to use. A CMS is a software application that allows you to create, publish, and manage the information on your site. WordPress, Squarespace, Wix, and Joomla are four of the most popular content management systems, but which is the best CMS for your law firm? After all, choosing the wrong CMS could cost you irretrievable time, money, and effort. Keep reading to discover the pros and cons of the most popular content

Every sector in the legal industry has felt the effects of COVID-19. As the role of legal operations in a post-pandemic world remains somewhat hazy, one thing remains constant - growth. Surprised? That makes sense; after all, why would a firm want to grow in the middle of a pandemic? Well, your firm may not need to grow now, but putting law firm SEO strategies in place will help you recuperate post-COVID. The truth is that people need lawyers. They need lawyers now, and they’ll need lawyers post-pandemic. For law firms to survive, they need a growth plan. With growth comes better organization and money