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Hassle-Free Collaboration: Sharing access with Everspark

At EverSpark, we understand the importance of seamless collaboration. To ensure our team can deliver top-notch results, it’s essential to grant us access to the necessary tools and platforms.

This page serves as a comprehensive guide on how to provide us with the access we need to execute your marketing strategies effectively. Whether it’s granting access to analytics or your website backend, we’ve streamlined the process to make it as effortless as possible for you.

WordPress Access

Add Users

To add new users:

  1. Sign in to WordPress Admin for your website. This is typically through https://www.yourwebsitehere.com/wp-admin
  2. Hover over Users in the left-hand menu, and select Add New User.
  3. Fill out the information for the new user and select their permissions level.
  4. Click Add New User.

Edit or Remove Users

To edit or remove users:

  1. Sign in to WordPress Admin for your website. This is typically through https://www.yourwebsitehere.com/wp-admin
  2. Click Users in the left-hand menu.
  3. Find the user in the list or use the search bar on the right-hand side.
  4. To remove the user, hover over them and click Delete.
  5. You will be prompted to answer how content owned by the user should be handled, then click Confirm Deletion.
  6. To edit the user, hover over them and click Edit. Here you can update the user’s information, reset their password, update permissions, etc. Once you are done making changes, click Update User.

Defining WordPress Roles

WordPress roles are defined below:

  • Administrator: The highest level of permission. Admins have the power to access almost everything.
  • Editor: Has access to all posts, pages, comments, categories, and tags, and can upload media.
  • Author: Can write, upload media, edit, and publish their own posts.
  • Contributor: Has no publishing or uploading capability but can write and edit their own posts until they are published.
  • Viewer: Viewers can read and comment on posts and pages on private sites.
  • Subscriber: People who subscribe to your site’s updates.

If you are using EverSpark for SEO and/or Paid Ads, we typically request Administrator level access so we can perform regular website maintenance and complete the tasks that are part of our campaigns.

Google Analytics Access

Add Users
Administrator privileges are required to add or edit users. Users are distinguished by their email addresses, and only users with registered Google accounts can be added.

To add a new user to an account/property/view:

  1. Sign in to Google Analytics.
  2. Click Admin in the bottom-left corner, and navigate to the desired account/property/view section.
  3. In the account, property, or view section (depending upon the level of access you want to grant), click Access Management.
  4. In the Account permissions list, click +, then click Add users.
  5. Enter the email address for the user’s Google Account.
  6. Select Notify new users by email to send a message to the user.
  7. Select the permissions you want.
  8. Click Add.

Edit or Delete Users

You can adjust permissions for any user across all levels within an Analytics account. To remove users, you need to hold an Administrator role within the account. Users can only be deleted at the account level.

To modify permissions for an existing user:

  1. Sign in to Google Analytics.
  2. Click Admin in the bottom-left corner, and navigate to the desired account/property/view section.
  3. In the account, property, or view section (depending upon the level of access the user has), click Access Management.
  4. Select the user from the list or use the search box at the top of the list to find the user.
  5. Click the user name, then update or remove permissions.
  6. Click Save.

Defining Google Analytics Roles

Google Analytics roles are defined below:

  • Administrator: Full control of Analytics. Can add and remove users, as well as update permissions of existing users. Includes permissions of the Editor role.
  • Editor: Full control of settings at the property level. Cannot manage users. Includes permissions of the Analyst role.
  • Marketer: Can create, edit, and delete audiences, conversions, attribution models, events, and conversion windows. Includes permissions of the Analyst role.
  • Analyst: Can create, edit, and delete certain property assets. Can collaborate on shared assets. Includes permissions of the Viewer role.
  • Viewer: Can see settings and data; can change which data appears in reports (e.g., add comparisons, add a secondary dimension); can see shared assets via the user interface or the APIs. Cannot collaborate on shared assets.

If you are using EverSpark for SEO and/or Paid Ads, we typically request Administrator level access so we can complete the tasks that are part of our campaigns.

Google Search Console Access

Add Users

You can be an owner or user of a Google Search Console property. Each of these roles has different rights and capabilities. You can grant permissions to other users only if you are a property owner.

To add a new user:

  1. Sign in to Google Search Console.
  2. Choose your website property.
  3. Go to Settings in the left-hand menu.
  4. Select the Users and permissions.
  5. Click Add user, enter their email address, and select their permissions level.
  6. Click Add.

Remove Users

To remove a user:

  1. Sign in to Google Search Console.
  2. Choose your website property.
  3. Go to Settings in the left-hand menu.
  4. Select the Users and permissions.
  5. Click the 3 stacked dots to the right of the user’s details.
  6. Click Remove access.

Defining Google Search Console Roles

Google Search Console roles are defined below:

  • Owner: Has full control over properties in Search Console. Owners can add and remove other users, configure settings, view all data, and use all tools. A property must have at least one verified owner, or no users will have access to the property.
  • Full user: Has view rights to all data and can take some actions.
  • Restricted user: Has simple view rights on most data.
  • If you are using EverSpark for SEO and/or Paid Ads, we typically request Owner-level access so we can complete the tasks that are part of our campaigns.

Google Business Profile Access

Add Users

To add a new user:

  1. Go to your Business Profile.
  2. Click Menu (3 stacked dots) and then Business Profile settings.
  3. Select People and access. At the top left, click Add.
  4. Enter a name or email address.
  5. Under “Access,” choose Owner or Manager.
  6. Click Invite.

Remove Users

To remove a user:

  1. Go to your Business Profile.
  2. Click Menu (3 stacked dots) and then Business Profile settings.
  3. Select People and access. Enter a name or email address.
  4. Click the user you’d like to remove.
  5. Click Remove person.

Defining Google Business Profile Roles

Google Business Profile roles are defined below:

  • Primary owners and Owners: Can add other users to share management of a profile. Have the same capabilities, except a Primary owner can’t remove themselves from a Business Profile until they transfer primary ownership to another user.
  • Managers: Have most of the capabilities of an Owner, except for more sensitive functions. Can’t remove the Business Profile. Can’t manage users.
  • If you are using EverSpark for SEO and/or Paid Ads, we can complete our work with either level of access; however, we typically request Owner-level in case we need to add users in the future.

Google Ads & Local Service Ads Access

MCC Access

At EverSpark we have an agency dashboard that allows us to easily navigate and manage all of our client accounts. It also allows clients to retain full ownership of their ad account(s).

To give Everspark access to your Google Ads account:

  1. Sign in to Google Ads.
  2. Find your 10-digit Customer ID number in the top right corner next to your account icon.
  3. Share your Customer ID with your Account Manager so that we can request access to your account.
  4. Login to an admin email account associated with your Google Ads account and accept the invite request

Add Users

To add users:

  1. Sign in to Google Ads.
  2. Click the Tools and settings from the top navigation.
  3. Select Access and security from the dropdown.
  4. Click the + button.
  5. Enter the email address for your invitee, then select their account access level.
  6. Click Send invitation.

Remove Users

To remove users:

  1. Sign in to Google Ads with an admin level email address.
  2. Click the Tools and settings from the top navigation.
  3. Select Access and security from the dropdown.
  4. Find the user you want to remove, and in the Actions column, click Remove access.

Defining Google Ads Roles

Google Ads roles are defined below:

  • Administrative: Users with Administrative Access can manage all aspects of the Google Ads account, including campaigns, ad groups, ads, and billing information.
  • Standard: Users with Standard Access can view and edit most aspects of the Google Ads account, but cannot change billing information or grant access to other users.
  • Read-Only: Users with this access level can view most aspects of the Google Ads account, but cannot make any changes or take any actions.
  • Email-Only: This access can not view or make any changes to the account, but you can stay up-to-date on the performance of the account and receive notifications for important account activity.

Google Tag Manager Access

Add Users

To add users to a Tag Manager account:

  1. Sign in to Google Tag Manager.
  2. If you land on the All Accounts page, select the gear icon next to the account. If you land within the account by default, select the Admin tab in the upper left.




  3. In the Account column, select User Management.
  4. Click Add.
  5. Select the + in the upper right, then choose Add users.
  6. Enter one or more email addresses.
  7. Check the box for Administrator.
  8. Click Invite.

Remove Users

To edit an existing user on a Tag Manager account:

  1. Sign in to Google Tag Manager.
  2. If you land on the All Accounts page, select the gear icon next to the account. If you land within the account by default, select the Admin tab in the upper left.
  3. In the Account column, select User Management.
  4. Select the checkbox next to the users you wish to remove.
  5. Click Remove in the top right.

Defining Google Tag Manager Roles

Account permissions at the account level can be set to either Admin or User. You may also fine-tune permissions for specific containers on the Container Permissions table.

Google Tag Manager allows you to delegate access to other users at the account and container level.

At the account level, users can be granted the ability to view or administer the account. At the container level, users can be granted read, edit, approve, or publish rights.

Our Work

500%
increase in Google My Business calls in 1 quarter for Rafi Law Firm
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478%

increase in call volume over ~1.5 years for Lytal, Reiter, Smith, Ivey & Fronrath

More from our clients

“Hiring Everspark to do the comprehensive SEO audit of my website was money very well spent. They are thorough, knowledgeable and approachable.”

-Mike Rafi, Rafi Law Firm

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