What are Local Service Ads for lawyers?
Local Service Ads for lawyers are a type of online advertising that allows law firms to advertise their legal services on Google’s search results pages. These ads are designed to help potential clients find your law firm quickly and easily by displaying information about your firm, including its name, location, phone number, and ratings, alongside its ad.
Local Service Ads are particularly useful for lawyers that provide legal services in a specific market. By advertising through LSAs, your firm can increase its visibility and reach a larger audience, which can translate into more leads, clients, and revenue.
Why is local SEO for lawyers important?
Increased Visibility
LSAs appear at the top of Google’s search results, making them highly visible to potential clients searching for legal services in their local area. This increased visibility can help law firms stand out from their competitors and attract more clients.
Targeted advertising
LSAs are targeted to specific geographic locations, which means that law firms can reach potential clients in their local area.
Cost-effective
LSAs operate on a pay-per-lead model, which means that law firms only pay for the leads they receive through the ad.This can be more cost-effective than traditional pay-per-click advertising, which charges firms for each click on their ad, regardless of whether it leads to a new client.
Increased trust
LSAs require law firms to go through a verification process which can help to build trust with potential clients and demonstrate the law firm’s commitment to providing high-quality legal services.
Local Services Ads vs. PPC: Which should you run?
Local Service Ads and traditional pay-per-click ads have many similarities, but also offer their own unique benefits.
If your firm’s goals are to attract clients who are using broad searches, such as “personal injury lawyer near me” and are looking for immediate assistance, we’d recommend running Local Service Ads. Frankly, every law firm should be running Local Service Ads. Risks are low and the benefits are undeniable.
Conversely, if your firm’s goals are to attract clients who are more prone to do prolonged research and use searches with more specificity, we’d recommend PPC. We’d also recommend going this route if you are looking to run more customized ad campaigns, with specific ad copy.
To truly make the most of Google’s search results pages, or your ‘digital billboard’, consider running both types of ads along with focusing on SEO. This gives your firm the most real estates on SERPs and more opportunities for potential clients to find you.
Targeting
LSAs (Local Service Ads)
LSAs are targeted to specific geographic locations and are designed to help local businesses reach potential customers in their area.
PPC (Pay Per Click)
PPC ads, on the other hand, can be targeted to specific demographics, interests, and behaviors, but are not necessarily limited to a specific location.
Targeting
LSAs (Local Service Ads)
LSAs are targeted to specific geographic locations and are designed to help local businesses reach potential customers in their area.
LSAs (Local Service Ads)
PPC ads, on the other hand, can be targeted to specific demographics, interests, and behaviors, but are not necessarily limited to a specific location.
Ad placement
LSAs appear at the top of Google’s search results, above PPC ads. They are placed in a separate section called the Local Services section.
PPC ads, on the other hand, are typically displayed below the LSAs
Pricing model
LSAs operate on a pay-per-lead model, which means that advertisers only pay when a potential client contacts them through the ad.
PPC ads, on the other hand, operate on a pay-per-click model, which means that law firms pay for each click on their ad, regardless of whether it was a legitimate lead.
Verification process
LSAs require businesses to go through a verification process to ensure they meet Google’s standards for quality and trustworthiness
PPC ads do not require this verification process.
Ad format
LSAs have a different ad format than PPC ads, with more emphasis on the business’s name, location, and ratings.
PPC ads have more flexibility in ad format, including the ability to use images and different ad copy.
Get ahead of your competition by running Local Service Ads with EverSpark
While Local Service Ads are easier to manage than traditional Google Ads, there are still many perks to letting an industry-experienced partner handle your campaign.
Experience
EverSpark has managed $1 million+ in advertising within the platform AND our clients have stayed with us for multiple years due to the trust we’ve built.
Optimization
While the initial account setup phase of Local Service Ads may seem simple, there are dozens of technical nuances involved. Our expertise allows us to guide you in optimizing your profile for the best results.
Bid & Budget Management
Our process involves proper management of bidding and budget in conjunction with results. In other words, our goal is to not only get leads, but to gain the highest return of investment for our clients.
Relationship
We consider ourselves partners, not vendors. We have an open line of communication and emphasize transparency. We work with each client to determine what is working and what is not working. We want to help you reach your goals.
