SEO for personal injury lawyers

Google is constantly changing its algorithm, and our team is obsessed with reverse-engineering those changes to determine how to shift strategies to help firms adapt. Our knowledge and experience in the legal industry allows us to better optimize your law firm’s website to improve rankings and drive more leads.

Our belief is that throwing money at marketing tactics without knowing if they produce qualified leads is a wasted effort. This belief fuels our legal marketing attribution service, which removes ambiguity and provides a clear understanding of which digital channels are generating leads for your firm. We’ll provide your firm with data about general lead volume, as well as the quality of them.

Google rewards sites with impeccable content by ranking them high in search results. That’s why legal content services are a major part of our strategy. We begin with detailed keyword research, cross-referencing several metrics including volume, difficulty, and competitive density to hand-select search terms. Once we have a list of strong keywords, our legal writers and editors get started on creating practice area pages, blogs, and FAQs.

Content also needs to be continually refreshed to stay relevant to users and optimized for Google. We use performance metrics to determine which pages are performing well and which pages need additional attention.

The more high-quality links that point to your site from reputable sources, the higher your domain rating (DR) score, which is one of the ranking factors Google uses to determine which sites to show for a specific search.

Rather than obtaining links through questionable means, our law firm link building team utilizes a range of above-board techniques to earn links from high-quality sites, directing them to your site and boosting your DR score. These sites typically include local chambers, legal directories, legal blogs, and other similar sources.