What is Local SEO for law firms?
Local SEO (Search Engine Optimization) for law firms is a digital marketing strategy that helps lawyers promote their services to local clients. It involves optimizing a website and online presence to increase visibility in local search engine results pages (SERPs) when people search for law firms in their local area.
The goal of local SEO for law firms is to improve visibility and ranking in local search results, making it easier for potential client’s to find them.
Why is local SEO for lawyers important?
Law firm SEO helps firms appear in local search results, which can increase their visibility to potential clients who are searching for a lawyer in their local area.
When people search for an attorney in their local area, they are more likely to sign up with your firm than someone who is searching from another location. This makes local SEO a more effective way to attract potential clients who are more likely to turn into a case.
Unlike traditional advertising methods such as billboards or tv ads, local SEO does not require as large of a budget. It is also a long-term marketing strategy that can continue to drive traffic to a business for years to come.
Local SEO helps firms build a strong reputation in their local area by highlighting reviews from past customers, which can help build trust.
A crucial, high-performing part of local search results is Maps, which populates relevant Google Business Profiles. Creating and optimizing a Google Business Profile for your firm will allow you to rank in top positions of Maps and obtain more leads.
Real results from Google Business Profiles
Law firms we’ve helped top rank in Google Maps / Local Pack
Personal Injury firm in Florida
- 5,300+ calls in one year (2022)
- 2,800+ profile interactions in the past 6 months
Multiservice firm in Louisiana
- 5,200+ calls in one year (2022)
- 3,900+ profile interactions in the past 6 months
Optimize your law firm’s Google Business Profile
When someone searches for a business on Google, Google Business Profiles are typically one of the top sections to appear in the search results. These profiles provide pertinent information to searchers and Google.
For searches, you want to ensure you’re making it as easy as possible for someone to quickly understand who your firm is, what areas of law you cover, and basic information such as where you’re located and how to contact you.
The same is true for Google. Having Google understand this information is equally important so their algorithm knows which searches are most relevant to your firm. You can go an extra step here by incorporating keywords into sections of your profile, such as the description and review responses.
Tips to enhance your Google Business Profile
Make sure that all the information in your profile is accurate and up-to-date, including your business name, address, phone number, website URL, and hours of operation. This information should be consistent across all online platforms.
Adding high-quality photos of your firm and team members can help improve your profile’s visual appeal and give potential clients a better idea of what to expect.
Use relevant keywords in your profile description and other sections to improve your chances of appearing in local search results.
Encourage clients to leave reviews on your Google Business Profile. This can help build trust and establish a positive reputation for your firm. Reviews are also a significant ranking factor in Google’s algorithm.
Respond promptly to client inquiries, questions, and reviews to show that you value client satisfaction and are committed to providing quality services. Ensure you are adhering to your state’s bar regulations.