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thought leadership Tag

A thought leader is someone who is looked to as an authoritative source of information. One of many different ways to demonstrate thought leadership is to consistently create content – whether it be in the form of blog posts, articles, or video interviews and blogs. Though, as SEOs, we are used to presenting our clients as thought leaders and authoritative sources of information, do we often give as much thought to presenting ourselves as such? What makes a thought leader in the SEO industry? A Little History and My Story In early 2011, many SEOs turned to writing content as a way to dig themselves