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Most of the time, SEO teams have to play a guessing game---can we predict how Google's algorithm works, or what they'll do next? While SEOs have a good intuitive sense of what ranks well, and conduct a lot of research of our own, the algorithm remains top secret. We never get to "look behind the curtain." But what if we did---or more accurately, what if Google is already giving away its secrets in public documents? That's more or less the idea behind a great new piece from Barbara Starr, who has been sleuthing through patents for Google's search technology. Google files a lot of these (no surprise there), and they