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If your company serves multiple locales, it is important to understand how to optimize for each so that Google does not drop your site from the SERPs due to duplicate content or lack of specificity. Read on for tips on how to optimize for each location! Should I use subdomains or separate pages? Separate pages. If you create a page for each location your business serves, than include specific data on each of those pages. Don’t do something generic; target the specific audience in that area. For example, if you are a bee-keeper serving 3 cities in California (for example, San Diego, San Francisco, and

The search engines love when your site provides a good user experience. What better way to improve user experience than to provide entertaining, informative and engaging images? Remember, don’t keep too many images and videos on your home page – this will slow down your page’s load speed – but a moderate amount can be beneficial to your site’s rankings in the SERPs. Image rankings The Google crawlers cannot understand images in themselves. In fact, the search engines rely on the data you input with the image to discern what it is. For example, the copy surrounding the image, the file name, alt text, and

This is something that doesn’t happen often, but is a problem that can sometimes pop up. If you feel that your site has been wrongly removed, there are several things you can do. Be proactive Before you do anything, make sure you know all the reasons why Google removes sites from the search results page. After educating yourself, the first thing you should do if you feel your site was removed without reason is visit the Google Webmaster Forum. Why not go straight to the source and ask the folks at Google what you have done wrong? If they cannot find anything wrong with your site,