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We all know that the #1 spot in the search results is the most coveted position for any keyword. The entire point of the SEO game is to help your business take that spot---because it pays off with far more clicks. But what if the difference is even bigger? That's the lesson from a recent spat of research by Alex Stein. Alex had an opportunity to track conversion data as his company moved into the top spot for a variety of his industry's keywords. He found that topping out the Google results didn't just get him more traffic, it got him higher converting traffic. SEO and Conversions The normal incentive

Does your site have a product support section, FAQ, or help forum? If so, you may be able to leverage that content for SEO. That's the lesson that Tom Demers teaches us in a recent how-to, and it's one I wanted to take an in depth look at today. We've covered similar topics before---for example, optimizing your About page or using customer calls as an SEO goldmine. But Tom's guide applies this approach to an area of your site that's almost always overlooked. Help and support pages are seen as almost back-end content that's irrelevant to marketing. But, if you groom it and link in the right places, Tom

Making fresh content costs money. And it's worth it, when it first goes up. The burst of social media support and traffic pays for itself. And on some level, you know it's a long term investment that can keep contributing to traffic in the future. But eventually your content will become outdated. Old content can have a host of problems. It can simply be inaccurate, like posts that refer to services you no longer offer. Other times, old content has stopped performing. It served its purpose once upon a time, but it stopped getting clicks. Either way, you have options to make it good again. A recent article

What do you do if your traffic suddenly drops? Did something kill your SEO? What if it was a tiny technical error made months ago---can you find it and figure out how to solve it? These are the questions at the heart of a new piece on SEO disasters by Mark Munroe. Mark's article is aimed at SEO pros, but you don't have to be an expert to understand the key problems that crop up over and over (and how to avoid them). Here are five of the most insidious, that you can easily prevent: 1. Nofollow/Noindex woes. Every time you add a link to a page on your site, you

When your website shows up in search results, are there "rich snippets"---mini-previews that show what the site is all about? If there aren't, you may be missing out. These snippets are more than just for show. They increase click through rate (CTR) substantially. So much so, in fact, that a site that ranks #2 for its keyword will actually get more clicks with a rich snippet than the #1 site with no snippet. That's a pretty mean game of leapfrog. Often, we see that business owners aren't sure how to create rich snippets for their website, and many think it's highly technical. But the truth is creating

Without a doubt, click through rate (CTR) is one of the most important metrics considered in SEO and internet marketing. CTR is a percentage, showing how many people click on your site when they're offered the link. The higher the CTR, the more traffic and (hopefully) the more sales. But CTR doesn't do everything. For some time, the SEO industry has wondered if Google uses it as a ranking factor---in other words, better CTR means better search rankings. The theory is that people clicking on your site from the search results acts as a vote that your site is valuable. But is that really true? The debate over CTR has been fierce,

Last time I covered a whole new set of suggestions for making great content that builds links for online stores. But it isn’t just -commerce that relies on content-driven SEO: everyone, from law firms to local restaurants, can leverage content marketing for big traffic boosts. At least, most of the time. What if you’re putting out all the content, and seeing no return? A new in-depth article from Derek Edmond has you covered. Derek expects his content campaigns to bring more traffic and improved SEO, and when it doesn’t, he does some serious snooping. Here is an overview of his approach, and the science of content marketing

More than any other company, Google is responsible for the current SEO landscape. As the world's largest search engine they set guidelines worldwide for what kind of content will make Page 1. And by making those guidelines ever tighter, they good SEO a must for online success. Ironically, now Google now finds itself on the opposite side of the fence: it needs help getting its own websites to rank well. At least, that's the message sent by a recent job posting. Google is hiring for a "Program Manager, Search Engine Optimization." And as Search Engine Land points out, this is not a let's-tweak-the-algorithm kind of role, it's a marketing one. The position

Most of the time, SEO teams have to play a guessing game---can we predict how Google's algorithm works, or what they'll do next? While SEOs have a good intuitive sense of what ranks well, and conduct a lot of research of our own, the algorithm remains top secret. We never get to "look behind the curtain." But what if we did---or more accurately, what if Google is already giving away its secrets in public documents? That's more or less the idea behind a great new piece from Barbara Starr, who has been sleuthing through patents for Google's search technology. Google files a lot of these (no surprise there), and they

What sort of image do your want your business to project? Are you more of a straight laced, stone cold professional? A high energy, creative innovator? Or is your brand perhaps a small yellow face with hearts for eyes? That last option is now possible on Google: websites can have Emojis in the search results. It's done by simply adding the character for the Emoji into your site's title tag. You can have as many as you can fit in there. The question is, do you want to? Some businesses apparently do. As reported in Search Engine Land, travel giant Expedia.com has jumped on the emojional bandwagon, putting the