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Recently we wrote about how to get started with your AdWords account. It seems fitting to follow up with some advice about how to get the most out of it --- direct from Google itself. It's rare for Google to directly answer industry questions on their inner workings. But recently at SMX East, one of the largest annual conferences in the search industry, AdWords product managers gave a live Q&A session. Google's Matt Lawson wrote up that Q&A for all to see. The writeup is full of gold nuggets. I thought it would be fun to look at a few of the shiniest ones in detail. Here are three of the most surprising

The Q3 Report from Efficient Frontier came out this week, and it reports primarily on paid search trends, as well as on Google’s market share, Search Spend, Facebook trends and some mobile (tablets) trends. This information helps search engine marketers to better understand where the best value is, where to concentrate their efforts, and an accurate percentage of who they are reaching with their efforts in these different areas. So, let’s talk turkey (in this case, delicious numbers).     Important Findings Overall, this report reveals many positives for those in the search engine optimization and marketing industries. Let’s have a look at the specifics (all data

It can be difficult sometimes to remove our SEO “hats” and understand how the search marketing industry is viewed by others. Though SEO’s importance to the marketing world has only increased since its nascence, many discount it as ineffective or not worth their time. To counter this belief, here are some reasons why small businesses need SEO to improve their marketing efforts.   Small Businesses Need SEO For small businesses, any competitive edge in today’s technological world can increase revenue. However, getting this edge can be difficult, especially when it comes to converting website visitors into new customers. That’s why it is important for business owners

If there was every any doubt in your mind that search marketing is the way of the future (well, and now), just take a look at the report released today by the Interactive Advertising Bureau and PricewaterhouseCoopers. Despite the unpredictable economy and the rollercoaster-like tendencies of the US stock market, the report released by IAB and PwC shows that internet marketing is going nowhere but up.   The Report So, what exactly did this report reveal? According to a press release by IAB: “Internet ad revenues rose 23.2 percent—to a record $14.9 billion—in the first half of 2011, according to figures released today by the Interactive Advertising

An interesting survey released yesterday by Pew Internet revealed that email and search are the most popular activities among adults who are plugged into the Internet world. As an Atlanta SEO Agency, we are incredibly interested in these statistics for many reasons, not the least important being that this survey indicates that marketing campaigns (in many cases) can be too narrow. Just focusing on search or just focusing on email keeps these campaigns from reaching as many people as it could if it maximized both mediums. This Pew survey could change the way people undertake SEO campaigns; expanding your interactive marketing campaign to include