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Search Engine Optimization Tag

Despite its recent revamp and Google’s recent claim that 150 million people had “upgraded” (a vague way to say that 150 million people are on Google Plus, sort of using it, sort of not) to Google Plus, the fledgling social network cannot quite count itself in the big leagues yet. Why not? Because, according to an article published yesterday by eMarketer, Google Plus still struggles to make itself relevant despite its importance to personalized search.   It's an uphill battle for Google's social network.   According to eMarketer, “…in spite of its fast growth in user numbers, the service has not enjoyed the stickiness of other top

Google reported that 50 changes were made to search during the month of March. Of those 50 changes, many are important and signal that we should be watching closely for small algorithm changes that could lead to bigger, more widespread effects. These recent changes seem to revolve around several themes: freshness and relevance, local and social and anchor text.     Freshness, Relevance and Panda Several of the March updates revolved around the freshness of results and high-quality content. As most of us know, an iteration of Panda was run this month – which Google tipped us off to via Twitter. This brings us to the first

69% of American smartphone users surf the web daily -  and the numbers in the UK, France, Japan and Germany are similarly high. There have been multiple surveys and polls released that indicate that the general public is most certainly trending in a very mobile, local-oriented direction. Around the globe, it is clear that more and more people are adopting the smartphone trend. New research from Google (done in conjunction with Ipsos) confirms this fact, and according to the report, “more consumers in the US, UK, Germany, France and Japan use a mobile phone (feature phone or smartphone) than a computer (desktop or

It can be difficult sometimes to remove our SEO “hats” and understand how the search marketing industry is viewed by others. Though SEO’s importance to the marketing world has only increased since its nascence, many discount it as ineffective or not worth their time. To counter this belief, here are some reasons why small businesses need SEO to improve their marketing efforts.   Small Businesses Need SEO For small businesses, any competitive edge in today’s technological world can increase revenue. However, getting this edge can be difficult, especially when it comes to converting website visitors into new customers. That’s why it is important for business owners

Conversion, in Search Engine Optimization terms, means the rate at which your site prompts visitors to engage with you. For instance, if your site has a call-to-action that says, "Call us now for a free quote"  that directly leads to a visitor of your site to call you for a project estimate, you have converted a website visitor into a customer. Though it seems like something that might be difficult to track, conversion is such a large part of making money from your website that it has become an SEO metric. How can you make it happen with your website? One tool

Search Engine Optimization is no longer only for websites. In order to be competitive in your niche, it is important to optimize for a mobile site.With evolving smartphone technology, optimizing your mobile site can and will drive traffic to your business. A recent study revealed that people were beginning to spend more time on their phones than on their computers; mobile searches are becoming more popular than desktop searches. Though SEOs are not necessarily a part of this statistic, the companies whose websites we optimize should take notice. What do search engines look for when crawling mobile sites? Search engines like Google crawl mobile sites for

If you are a Google Analytics administrator and a Webmaster Tools verified site owner, you have the chance to gain access to a test version of Google’s newest creation. Google Webmaster Tools and Google Analytics are two useful programs for SEOs. Now, SEO experts can experience them together in the form of a limited pilot released today by Google. The pilot places Search Engine Optimization reports in Google Analytics, and derives its information from the Search Queries Data in Webmaster Tools. Photo courtesy of Google Webmaster Central Blog. It shows that with the Search Engine Optimization reports pilot, you can filter your search with specific