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AdWords is perhaps the single most widely used online advertising platform. And for good reason: When a campaign is set up properly, the pay-per-click traffic you get is almost like a license to print money. Luckily, this process does not require a lot of technical knowledge. With a little coaching, AdWords is easy to use. Here's EverSparks easy-start guide to setting up your AdWords account and launching your first campaign. Getting Started with AdWords The first thing you'll need to do is create an AdWords account. Google has an easy start up you can find here. You will need a Google/Gmail username to do this; it's fine to use whatever account

Recently we wrote about how to get started with your AdWords account. It seems fitting to follow up with some advice about how to get the most out of it --- direct from Google itself. It's rare for Google to directly answer industry questions on their inner workings. But recently at SMX East, one of the largest annual conferences in the search industry, AdWords product managers gave a live Q&A session. Google's Matt Lawson wrote up that Q&A for all to see. The writeup is full of gold nuggets. I thought it would be fun to look at a few of the shiniest ones in detail. Here are three of the most surprising