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Online Shopping Tag

This year's Black Friday shopping spree brought in an estimated $13 billion. That's a nice chunk of change, but it's still a disappointment for the retail industry. It's a decline from last year's figures and it represents the latest in a multi-year trend of unpredictable shopping patterns. But does that mean your business has to miss out? Let's take a look at what changed this year and what you can do about it. Not the Trend You're Expecting The quick explanation most pundits give for the decline is a shift to online shopping. The theory is that store sales are down because more dollars are being spent with online retailers instead.