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Conversion, in Search Engine Optimization terms, means the rate at which your site prompts visitors to engage with you. For instance, if your site has a call-to-action that says, "Call us now for a free quote"  that directly leads to a visitor of your site to call you for a project estimate, you have converted a website visitor into a customer. Though it seems like something that might be difficult to track, conversion is such a large part of making money from your website that it has become an SEO metric. How can you make it happen with your website? One tool