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AdWords is perhaps the single most widely used online advertising platform. And for good reason: When a campaign is set up properly, the pay-per-click traffic you get is almost like a license to print money. Luckily, this process does not require a lot of technical knowledge. With a little coaching, AdWords is easy to use. Here's EverSparks easy-start guide to setting up your AdWords account and launching your first campaign. Getting Started with AdWords The first thing you'll need to do is create an AdWords account. Google has an easy start up you can find here. You will need a Google/Gmail username to do this; it's fine to use whatever account

If the information age has a favorite conspiracy theory, it's that Google is watching you wherever you go. Whether it's via your smart phone, your desktop, or all the personal information you've ceded over the years, the search giant knows where you are. Except it turns out that isn't true. If you check where Google thinks you are while you browse, you'll find it may be off by as much as 300 miles---or even think you're in a different country. Those are the results of a recent study in which nearly 150 people checked how Google located them as they visited a website. It turns out that the search engine is not quite

If you're like most brands, your blog posts top out at 500 words. There's a good reason for this: 500 is about the length of a newspaper article, it's easy to read through, and with pictures and section headers it looks pretty meaty. Plus, it doesn't cost much to commission a 500 word post. But columnist John E. Lincoln says there's good reason to go longer. In fact, he says that long form content---which he defines as 1,200 words minimum---can boost just about every aspect of your online presence. In his words: "Long-form content can make you look like more of an expert in your field, increase the

How much traffic do you get from YouTube? Would you like more? Last time I talked about why YouTube content matters and how it can drive traffic to your site. But you’ll get a lot more out of it if your videos and channel are optimized. So how do you optimize a YouTube channel? Tony Edward gives a great overview in his recent article. Here are some of Tony’s top tips and a few notes of our own. #1 Get the basics right One of the first things Tony talks about is establishing a YouTube “presence.” In many ways this just comes down to branding,

We all know Google is the biggest search engine in the world. But what’s the second biggest? If you said Bing, you might be wrong. Everyone’s favorite video site, YouTube, could actually get more searches—which means that ranking your content on YouTube is both vital, and challenging. That’s the perspective behind an insanely helpful new article by Tony Edward, all about how to rank your videos on YouTube. Why YouTube Ranking Matters If you’re already doing well in the regular Google results—or at least moving up the chain—does it really matter whether you have video content, and how discoverable it is on YouTube? We strongly

How many high-value keywords do you try to rank for? Some businesses have lots to choose from, but in many industries there are only a few key phrases that bring traffic in the door. And for some keywords this traffic has a low conversion rate or simply isn't the right crowd. So when you strike upon a keyword that works, you need to get the most out of it. How do you do that? That's the focus of a new piece by Tom Demers over at Search Engine Land. This extremely detailed guide gives both paid and organic methods for boosting how much traffic---and how

If your company develops apps, you know how hard it is to stand out and get downloads. There are more apps than ever these days, which not only means fierce competition but also more users are wearing ad blinders. Getting through to your target market can be hard. Google decided to tackle this problem head on. At the I/O conference, they've announced a new ad tool for app developers. While this tool may seem like a footnote to some, it's worth paying attention to. In fact, it's probably the most powerful app marketing tool on the planet. Introducing Universal Campaigns The new tool is known as Universal App

Let's say you're doing everything with your blog that you're supposed to do. You continuously produce new content---not just once a month or once a week, but nearly every day. You focus on creating posts that are truly valuable to your readers, that solve problems or offer resources. Now: how do you get people to read them? Readership matters. Your blog is more than just an SEO gimmick, to boost your ranking by keeping your site looking fresh. It should be a go-to part of your site where clients and non-clients alike find the information they need, and get to know your brand in the process.

Google is known for big numbers: billions of searches, billions of users, and billions of dollars. But a lot of that revenue comes from ads, and Google has standards for what ads they'll show. That means they have one other very big number to deal with: how many ads they ban. It turns out there were more than half a billion in 2014. That number and many others were just released in Google's Bad Ads Report. Given that Google is self-policing the ads it may be startling that they're willing to ban so many, but Google has made its reputation based on delivering only high quality

If there was every any doubt in your mind that search marketing is the way of the future (well, and now), just take a look at the report released today by the Interactive Advertising Bureau and PricewaterhouseCoopers. Despite the unpredictable economy and the rollercoaster-like tendencies of the US stock market, the report released by IAB and PwC shows that internet marketing is going nowhere but up.   The Report So, what exactly did this report reveal? According to a press release by IAB: “Internet ad revenues rose 23.2 percent—to a record $14.9 billion—in the first half of 2011, according to figures released today by the Interactive Advertising