Plus, how a simple sitemap can protect search visibility Like any other traveler, Google likes having a map to show where they’ve come from and where they’re going. An XML sitemap helps Google’s crawlers find your main pages faster, even if you don’t have good internal linking (you can work on that later). But that’s not all – sitemaps also protect against republishing and plagiarism issues by establishing you as the original creator of your content. That helps keep you in the search results, even if a larger website has syndicated or reblogged your work. So how do you get, register, and use an XML sitemap?
Recently I talked about bad web copy on law firm websites. Bad copy causes two problems: it loses potential clients and it hurts SEO. The better written your website is, the more engaging it is to future clients, and the more valuable it becomes in the eyes of Google. So what does good copy look like, and how do you write it? Today is the beginning of a three part series dedicated to answering that question. And the first, most important step is developing your firm's voice---and making sure you project that voice in everything you write. Voice Matters The "voice" of your law firm is the tone and personality
What if you don't want a page to show up on Google? SEO is the art of controlling how your site interfaces with search engines. Usually that means getting as much exposure as possible, but there may be times when you want to exclude a page from search results, or restrict the way search engines use it. For any kind of SEO work, meta tags are often among the most useful tools in your toolkit. And one tag, known as the robots meta tag, lets you give special instructions directly to search engines—instructions which can change how (or if) your site appears in search results. This gives