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Recent research by online marketing company Bizible points to several interesting points regarding ranking Google Places listings, both within the integrated results and within local results only. Though no research in this area is likely 100% sound, considering the variables that could go into a study like this (like browser physical location changes), it’s always interesting to view new data when it comes to a relatively murky area as ranking a Google Places listing can be.  Based purely on research (very sciency, not my forte, so I’ll simply relay the data in its most simple form), the genius-like folks over at Bizible (I

Google Business Photos, if you don’t know, are indoor shots of your company that you can have on your Google Places listing if you so choose (it’s a pilot program, and is nowhere near widespread).  But these aren’t just your average photos – they’re images that can be turned 360 degrees so that a potential customer can really get a feel for your establishment. Especially if you are a restaurant owner, these photos can have a significant impact on your listing, as many would-be diners like to scout out where they’re going to be eating dinner before it’s even lunch time. Business Photos

According to the Pew Research Center’s Project for Excellence in Journalism and Internet & American Life Project  (produced with help from the John S. and James L. Knight Foundation), there is not really a one-stop shop when it comes to American adults doing information gathering. Yes, the internet is a place where people can get most of their information, but this survey finds that this doesn’t mean that this is quite what Americans do in practice. However, the information does reveal that, in the future, this may be the case, as the younger demographic in America doesn’t follow exactly the same pattern as

Google is coming ever closer to world domination daily, so it’s not a far-fetched question: Can Google force your business to close? The answer is no, but a glitch in the Google Places system does make it seem that way. Google Places is an incredibly important tool for businesses, especially for those looking to target local audiences and turn them into customers.     Imagine spending a great deal of time, effort and money trying to optimize your business’s Google Places page, only to have someone else come in and maliciously report it as closed? On top of that, imagine weeks down the line having tried

Yesterday afternoon, Google announced that Google Place Pages are being adjusted to accommodate better, more “effortless” and “elastic” user experiences. Google maps have already been tweaked, and now it is Place Pages’ turn.  The search engine says that its main goal is to make Places searches better on desktop computers, but also on mobile sites, so that users can see the pages and the reviews for places whether they are getting ready to leave the house or they are already on-the-go. Google’s Lat Long blog notes, “Some of the changes you’ll notice today have been made so you can quickly get a sense

We have already discussed how to implement an effective PPC campaign,  but what we haven’t discussed yet is the fact that there is more than one way to run such a campaign. Though classic PPC campaigns, which are plain ads that just show a link and a little bit of copy, are the default types of ads that businesses tend to utilize, Google Boost ads have been slowly gaining momentum since their advent six months ago – and with good reason. What are Google Boost ads? Google Boost ads provide the information that classic PPC campaigns provide; however, in addition to this information these ads

Google has created a site called “What do you love?” at wdyl.com. This site allows you to search anything and see an amalgamation of results from its numerous search resources. Google has so many features, products, services and search engine resources to its name that it can be hard to keep track. This site allows you to search them all at once. Testing it out To test out wdyl.com, I decided to search something I REALLY love, even though it doesn’t always love me back: Pasta. Here’s what I could find out about my favorite carbohydrate. On Picasa, I could make a photo album about pasta. Via news,