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Google algorithm Tag

We have good news for the Panda-wary search engine marketer or business owner: the recent algorithm update run by Google was not devastating for many of you. Though it was projected that 35% of search results would be altered (a number nearly triple Panda’s 12% effect), there was not much damage done with regard to SEO. Let me explain.     The “Freshness” Algorithm Change First things first, the algorithm change was announced by Google as one that would ensure the freshness of results.  At this, many a news site owner’s attention should have been caught. Basically, if someone searches a new/hot topic, recurring event or something

Today, Google announced a search algorithm change that will, as Google says, affect 35% of searches.  To give you perspective, Panda only impacted about a third of that amount (around 12%). The point of this algorithm change is to ensure that users are getting the freshest results to their search queries as is possible.     Google announced this change early this afternoon, noting: “We completed our Caffeine web indexing system last year, which allows us to crawl and index the web for fresh content quickly on an enormous scale. Building upon the momentum from Caffeine, today we’re making a significant improvement to our ranking algorithm

While many SEOs and businesses religiously follow the Official Google Blog as well as Google Webmaster Central and Google Inside Search blogs to keep up with any recent algorithmic changes to the search engine ranking system, few actually know how it works.  Google recently posted a video in an effort to illuminate that very process, and after watching closely we think that there are several things worth paying close attention to. Google Lets Us “Look Under the Hood” Even if its just a small change to the algorithm, Google goes through a rigorous scientific and collaborative (across multiple departments – analysis, engineering, etc) process to