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If your company serves multiple locales, it is important to understand how to optimize for each so that Google does not drop your site from the SERPs due to duplicate content or lack of specificity. Read on for tips on how to optimize for each location! Should I use subdomains or separate pages? Separate pages. If you create a page for each location your business serves, than include specific data on each of those pages. Don’t do something generic; target the specific audience in that area. For example, if you are a bee-keeper serving 3 cities in California (for example, San Diego, San Francisco, and