One of the most challenging parts of internet marketing is writing great copy. Even a well designed, site won't get conversions if the copy is weak. And now it has to do more than ever: copy must hold readers' attention, inspire shares and comments, keep Google happy and, of course, bring you leads. Unless you have a team of professional writers, keeping the content fresh isn't easy. But you can take a lot of the headache out of it with a (free) writing tool call Hemingway App. Inspired by the bold, concise prose of the famous author, it looks at your copy and identifies everywhere you can make it tighter, clearer, and better. Drafts go
Recently I talked about bad web copy on law firm websites. Bad copy causes two problems: it loses potential clients and it hurts SEO. The better written your website is, the more engaging it is to future clients, and the more valuable it becomes in the eyes of Google. So what does good copy look like, and how do you write it? Today is the beginning of a three part series dedicated to answering that question. And the first, most important step is developing your firm's voice---and making sure you project that voice in everything you write. Voice Matters The "voice" of your law firm is the tone and personality