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Imagine you're a recording artist. You find a website that offers a full download of your latest album, free of charge. The problem is, you never game them permission to use your album and you never get a penny of their advertising revenue. So you file a takedown request with Google, and pretty soon the page with the illegal download link is gone---it may still be out there, but no one can ever find it with a Google search. Doesn't it seem like your problem is solved? Some people say no. Google has recently faced pressure from groups like the Motion Picture Association of America (MPAA) and Recording Industry

What does your company use PDF's for? The answer may range from info products to reports to clients to "absolutely nothing." But if you do have PDFs tucked away somewhere on your site, it's important to know that Google can now take them apart and show the images in search results. The PDF Search Finding PDFs in search results is nothing new. If a PDF is indexed somewhere on your site, it can turn up in relevant search results. (This can be a problem with carelessly uploaded internal reports.) However, previously PDFs were an all-or-nothing game. If it was deemed relevant to a search, the whole document came

Recently my research had me looking up something called a cleanroom. The only "cleanroom" I had ever heard of was the one my mom yelled at me about when I was a kid. And unless you work in the tech or pharmaceutical industries, you might be just as confused as I was. Which means you might try googling, what is a cleanroom? Which will give you this: That insert with the definition? That's Google's Knowledge Graph at play, and it will show a definition for any word you ask the meaning of. The definition was helpful, so I clicked on it. I wanted to read more. But nothing happened. That seemed

Google has been taking more anti-piracy measures, sometimes more than the copyright holders themselves These measures include spotlighting legitimate movie, TV show and music outlets, and pushing piracy outlets father down the listings. In essence, Google is making pirated media sites so hard to find that they may as well not be online. But how do they do that? The answer is, of course, an algorithm---in this case, a special update to their search algorithm appropriately nicknamed Pirate. This algorithm has been around since as far back as 2012, but received a major update in October 2014. Since then, it's had a major impact on the search results and made a measurable difference in the

"Internet" and "piracy" have become almost synonymous. The rise of high speed internet has made it possible to share videos, images, books and whole movies, with or without the creator's permission. But whose responsibility is it to fight back---the copyright owners, or the search engines? That question remains contentious, but Google has stepped up its efforts to crack down on piracy. The exact measures they use (and how well those measure work) are detailed in a full report by Danny Sullivan, using HBO's Game of Thrones as its case study. This issue is near to my heart, because when Season 4 debuted last year I was in Guanajuato, Mexico, and

Your business has a blog, and you spend a good amount of time, money or both to keep it updated. But what if you google your company name and find out that another website is taking your blog posts, in full, and reprinting them on their own site. Is this good or bad for your company? Reblogging and Curated Content Before we dive into the answer, let’s take a look at how and why this happens. In many cases it’s what’s called reblogging, a practice made incredibly popular by the Tumblr blogging platform (although that’s far from the only place where it happens). Reblogging means that you