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Ben Goodsell Tag

What happens when Google scrapes info off your site and gives it to your customers---without sending them your way? To many in the SEO and search engine marketing community, it spelled disaster. But a recent site analysis by Ben Goodsell suggests the opposite: if anything, it boosts your traffic. The Rich Snippet Tug of War Rich snippets in general are nothing new---they're just a way for search engines to highlight specific information from your site in the search results. The problem came, however, when Google started lifting content altogether to answer user questions. This is part of a bigger shift where Google is acting less as a