Avvo Tag

If you run a law firm, you almost certainly have a profile with Avvo, the law firm review and ranking website. And if you’ve earned a high rating on Avvo, say a 9/10 or 10/10, you probably posted an Avvo badge on your own website. After all, it never hurts to show off an award, right? But what if it does hurt—and it costs you clients? That’s the conclusion that Dustin Christensen over at The Lawyerist has come to. He recently penned an op-ed there showing how Avvo’s badges contain some misleading links. These links exist to boost Avvo’s SEO at your expense, and can even