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The phrase "interstitial ad" might not mean much to you, but if your business has its own app, it could have a huge impact on your mobile SEO. Google just launched its new algorithm that penalizes sites with interstitials. What Is an Interstitial Ad? The easiest way to understand an interstitial is to see one in action. Grab your mobile device and try navigating to At the time of this writing, what you'll most likely see is not the reviews of local businesses that you'd expect. Instead, you'll see a red-accented screen suggesting you download their mobile app. This page is "interstitial" because it stands between you and the content

If your company develops apps, you know how hard it is to stand out and get downloads. There are more apps than ever these days, which not only means fierce competition but also more users are wearing ad blinders. Getting through to your target market can be hard. Google decided to tackle this problem head on. At the I/O conference, they've announced a new ad tool for app developers. While this tool may seem like a footnote to some, it's worth paying attention to. In fact, it's probably the most powerful app marketing tool on the planet. Introducing Universal Campaigns The new tool is known as Universal App

With all the recent emphasis on going mobile friendly, more businesses are wondering if they should have their own custom app---after all, that's what the kids want these days, right? But actually, as it turns out, no they don't. That's according to a recent survey of consumers' mobile website preferences. It turns out the most popular way to find information online is on a regular old mobile browser, using plain vanilla mobile websites. Only a tiny fraction of people prefer to use an app. A Startling Change These results are fascinating, because the main point of the survey was actually to find out what consumers want in a

I've covered in detail how Google is indexing and recommending apps in search results (as well as why this does not mean you should make an app). Google has not been the only one active on this front, however. Apps are, essentially, just content in a special package; our biggest tech companies increasingly want to crack that package open and offer the content wherever they can. That's exactly what Microsoft is doing with Cortana, its answer to Siri. As Search Engine Land reports, Microsoft just announced substantial integration between Cortana and apps. At first I thought that news was a yawn: if Google can search app content,

Not long ago Google made a relatively unnoticed announcement: content from Android apps would get highly ranked in Google search results. As I wrote at the time, that simply doesn't affect many people---you need to already have the app installed for its content to show up in your searches. And it's only for Android, not iPhone. It turns out that little-heralded event was just the first step, however. Google has now changed the rules. It's not just content from apps you've installed, it's content from any Android app that Google has indexed. If your search turns up a result from an app you don't have, Google will recommend

Apps are useful. A well designed app can add amazing functionality to a phone or an online experience, using little more than the right data, a 3G connection and a good user interface. With the rise of apps, however, came sales pitches. Marketers have pushed them on business owners left and right, urging every company to launch its own custom app. It’s touted as a way to “improve” your mobile website. But does it? And does every business really need one? The answers to these questions matter, because the cost of developing an app is not small. Depending on the complexity, the amount of data involved, and how

What if you could order food from any restaurant you like, on your computer, simply by searching for it online? That's the idea with a new feature Bing just rolled out. The feature allows instant online ordering from numerous restaurants---without even going to a restaurant's website. Instead, all you do is search for the restaurant on Bing. In addition to the usual search results, you'll likely see a sidebar that has business info such as location and contact info. And now, for countless eateries, that sidebar will include an "Order Online" button. Why Bing? My first thought on seeing this new feature was, wait, why isn't this already