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AdWords Tag

AdWords is perhaps the single most widely used online advertising platform. And for good reason: When a campaign is set up properly, the pay-per-click traffic you get is almost like a license to print money. Luckily, this process does not require a lot of technical knowledge. With a little coaching, AdWords is easy to use. Here's EverSparks easy-start guide to setting up your AdWords account and launching your first campaign. Getting Started with AdWords The first thing you'll need to do is create an AdWords account. Google has an easy start up you can find here. You will need a Google/Gmail username to do this; it's fine to use whatever account

Recently we wrote about how to get started with your AdWords account. It seems fitting to follow up with some advice about how to get the most out of it --- direct from Google itself. It's rare for Google to directly answer industry questions on their inner workings. But recently at SMX East, one of the largest annual conferences in the search industry, AdWords product managers gave a live Q&A session. Google's Matt Lawson wrote up that Q&A for all to see. The writeup is full of gold nuggets. I thought it would be fun to look at a few of the shiniest ones in detail. Here are three of the most surprising

How many high-value keywords do you try to rank for? Some businesses have lots to choose from, but in many industries there are only a few key phrases that bring traffic in the door. And for some keywords this traffic has a low conversion rate or simply isn't the right crowd. So when you strike upon a keyword that works, you need to get the most out of it. How do you do that? That's the focus of a new piece by Tom Demers over at Search Engine Land. This extremely detailed guide gives both paid and organic methods for boosting how much traffic---and how

Would you be willing to pay for an online ad that doesn't take customers to your website? For many businesses the answer is apparently "yes," at least if that ad puts them in touch with you by phone instead. That's the idea behind the newest type of Google AdWords ad, the "call-only" ad. Call-only ads appear in mobile search results. They look like normal ads, but tapping on them doesn't take the user to your website. Instead it shows your number and prompts them to tap to call you. In other words, it funnels toward phone instead of web. Click-to-call is nothing new; AdWords has long supported the ability to let

If you’re a regular user of Google AdWords, chances are good that you have plenty of ads you use on an ongoing basis—both as-is and as templates for new campaigns, split tests or special promotions. And if you do a lot of that kind of templating then you’ve probably been saving them in AdWords’ Shared Library. But that option is going away. Google made the announcement just a few days ago, and set the deadline for killing Shared Ads as February 11. That gives users just a few scant weeks to figure out how they’re managing their campaigns going forward. Understandably, the announcement has caused

A word before we begin: Please take a minute to protest the SOPA and PIPA bills, which aim to censor the internet. Tell your congressperson that you will not be censored before they vote on January 24th, and stand up for the rights of internet users everywhere.   Join the noise on twitter by hashtagging your comments with #stopSOPA. Get your voice heard and, as Google says, “End Piracy, not Liberty.” Also, take action here.     Now, to get back down to business… Mobile Optimization and AdWords And what might that strategy be, you ask? Mobile optimization, I answer. And new changes to AdWords mobile targeting allow you