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Why every law firm should be running Local Service Ads
As more and more people turn to the internet to search for services, it has become increasingly important for businesses to have an online presence. Law firms are no exception, and one of the best ways to reach
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What is an intake specialist at a law firm?
Hint: They're just as important as lawyers Your intake specialist is your firm’s gatekeeper. They’re responsible for helping the firm run smoothly by bringing in good cases and directing unqualified cases elsewhere. Do you have a dedicated intake department? If
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Why law firms should invest in intake training (and get up to 50% tax credit)
Perspective by Mara Siegel, Legal Intake Training Manager I used to be the intake director for a law firm in Ohio. Each year the attorneys allocated a huge chunk of our budget to external brand-building, which meant we shelled out
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Managing attorneys: Read this to improve employee retention
Perspective by Mara Siegel, Legal Intake Training Manager at EverSpark Table of Contents Proper Training and Onboarding Communication Upward Mobility and Professional Development Wrapping Up Over the years I’ve worked with some amazing people in the legal field. The hardworking
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How to Respond to Negative Reviews
You’re the managing attorney of an established firm in your area. Your firm boasts all positive reviews, but one day you log on and see the unimaginable – a terrible, negative one-star review. It might read something like this: That’s
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These 5 marketing mistakes are bleeding your law firm dry
Certain marketing mistakes don’t only cost you money but could cost you your business. Yes, it’s that serious. You want your firm to get the right type of cases, and we want that for you, too. But first, you
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How to set and allocate a law firm marketing budget
Helping your firm operate smoothly is a big enough task – but balancing your firm’s budget? Trying to decide how much to spend on marketing? Whew, it’s never-ending, but we’re here to assist. In this post, we venture deep
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Law firms, don’t let your Google Ad account be held hostage
Last year, we signed a new client who wanted us to take over their pay-per-click (PPC) marketing. We agreed and started an audit, but pretty soon after we hit a roadblock. Not only did the new client not have