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Every law firm should run Local Service Ads
Yes, yours too. Here’s why. Most people find and hire skilled attorneys on the internet, so your law firm needs to be front and center if you want more (qualified) cases. One of the best ways to reach potential
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Managing attorneys: Read this to improve employee retention
Perspective by Mara Siegel, Legal Intake Training Manager at EverSpark Table of Contents Proper Training and Onboarding Communication Upward Mobility and Professional Development Wrapping Up Over the years I’ve worked with some amazing people in the legal field. The hardworking
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How to Respond to Negative Reviews
You’re the managing attorney of an established firm in your area. Your firm boasts all positive reviews, but one day you log on and see the unimaginable – a terrible, negative one-star review. It might read something like this: That’s
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11 law firm marketing mistakes to avoid at all costs
Everybody makes mistakes, but some are more costly than others – especially in the competitive world of digital marketing. You want your law firm to get more cases, and we want that for you, too. But before you
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How to set and allocate a law firm marketing budget
Helping your firm operate smoothly is a big enough task – but balancing your firm’s budget? Trying to decide how much to spend on marketing? Whew, it’s never-ending, but we’re here to assist. In this post, we venture deep
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Law firms, don’t let your Google Ad account be held hostage
Last year, we signed a new client who wanted us to take over their pay-per-click (PPC) marketing. We agreed and started an audit, but pretty soon after we hit a roadblock. Not only did the new client not have
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Law firms: Does your SEO agency report on these key metrics?
A good SEO agency provides reports upon request. A great SEO agency doesn’t wait for you to ask. They check metrics often, balance those with the client’s business goals, and notify the client of significant gains and “wins.” An exceptional
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Plan to open a new location for your law firm? Do this first
Considering opening an office in a new location? You need to be in your clients’ peripherals long before you even sign the new lease (we’ll explain why in a bit). The best way to place your firm in the