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Welcome to the EverSpark School for Kids Who Can't Market Good and Want to Do Other Stuff Good Too. We’ll look at the basics of digital marketing so you can reach a bigger audience than a New York Fashion Show. I’m pretty sure there's a lot more to life than having really, really, ridiculously good looking website. And I plan on finding out what that is. So first up: going mobile. Why Mobile is Important to Marketers According to the Google, people use their smartphones and tablets more than they use a computer. That’s pretty wild. The whole world is right there at their

Twitter recently announced controversial changes to its content that do not sit well with its user base. However, founder Jack Dorsey defends the changes, positing that they will create a more positive experience overall with minimal trade offs. For businesses not really concerned about the politics of social media, understanding what these changes could mean is more important from a bottom line perspective. Business owners and their social media managers will likely have to adjust their strategies in order to boost the perceived relevance or interest of their tweets rather than taking a derivative “me, too!” approach to social campaigns and engagement. It's End of

Many businesses make it a priority to ensure customers and clients do not know what happens behind the scenes. While in many instances this practice benefits the customers — no one wants to see how hot dogs are made — in others, it is completely unfair. Aside from ethics, such business models can hurt your abilities to scale in the long run, in addition to harming your online visibility. Google has a vested interest in delivering quality search results, after all, so businesses that engage in low-quality or outright deceptive web page copywriting will be punished and have their pages made harder to

As I write this post, I’m looking at a diagram on a whiteboard in our conference room. I got an idea and threw it up on the board and explained to everyone at the company about this new thing. Below is a picture of that diagram; at first it looks pretty standard. But its 3 circles, according to Simon Sinek and masterfully outlined in his book Start With Why, are at the heart of why Apple, the Wright Brothers, Martin Luther King, Jr. and Wal-Mart were able to do what they did. The Personal Importance of “The Why” What’s captured my imagination and, increasingly, those

We've talked before about the efforts Google is making to stop piracy and how it can affect your business, but we've never gone into what to do if your content does get pirated. Who do you call? Can you get it taken down? And do you need a lawyer? While online piracy is rampant, it's never been easier to take action against it. This is usually a simple DIY job that does not require an attorney. 3 Steps to Take if Your Content is Stolen There are several ways to deal with pirated content. Below we'll discuss the three simplest ones. These proceed from gentlest (and easiest) to most serious. You may or may

One of the most important---if most overlooked---tools on the web is about to become a whole lot more powerful. The Wayback Machine, an archive of past web pages, just received a massive grant to overhaul its service. That's going to make it easier than ever to find old content, and harder than ever to hide it. Why Go Wayback? Unusual among tech tools, the Wayback Machine is run by a non-profit organization, the Internet Archive. It was created in 1996 to crawl and archive the web, with the hope of preserving information on web pages even if the pages themselves disappeared. In that sense, it's almost more of a

Recently I wrote about the benefits of long form content. Long content---meaning blog posts of 1,200 words or more---has massive benefits for your site: higher conversion rates, more social media shares, and a tendency to rise to the top of the search results. If your blog never runs long articles, you're missing out on a lot of traffic. But long content is a lot harder to write than short blog posts. So how exactly do you write long articles that perform well? Here's our complete guide. Step 1: Choose the Right Topic Choosing strong blog topics is always important, but it matters a lot more with long form. Reading a long

No one wants a penalty from Google. A single penalty can get you knocked so far down the search results you may as well be invisible. It can be reversed if you make things right, but some companies abuse this system—and Google just announced they’ll take extra measures against repeat offenders. It’s more important than ever to stay out of their cross-hairs. Many companies wander into a Google penalty by accident. Anything that seems remotely spammy can trigger the action, and business owners don’t always know what’s allowed and what’s not until it’s too late. In a world where you could easily make things

Chris Watson, CEO of EverSpark Interactive, an Atlanta SEO Company, remembers vividly watching a colleague, Jason Hennessey, and the colleague’s family battle the effects of epilepsy when his young son, JJ, was diagnosed with the disorder. That experience serves as the inspiration for the $1,000 JJ Hennessey Honorary Epilepsy Scholarship open to any currently enrolled undergraduate student diagnosed with epilepsy in any form. Epilepsy is a neurological disorder typically symbolized by seizures. What many do not understand is that the disorder is not monolithic in nature and can present differently in different people. Most seizures can be treated with medication, however, in some of

I’ve written a lot about how to make your site mobile friendly. This is crucial in today’s digital marketing landscape, because more users are shopping or looking for information on mobile, and Google actively penalizes sites with poor mobile experience. One of the standard tips for getting your site up to snuff, of course, is using “responsive design”—a style of coding that makes your site look good on any screen size. But responsive design isn’t the only way to make a mobile site, and some would say it’s not the best choice. So should you use it, or not? Columnist Abraham Nord offers a detailed