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Let’s cut to the chase: yes, redirecting URLs will affect your site rankings in search engines. But whether the effect is good or bad depends on when, where, and how you redirect. When executed correctly, you can change, remove, or even combine URLs and not only prevent a drop in rankings but actually gain traffic from organic search. On the other hand, redirect a URL incorrectly, and you could lose all the authority from that page, causing you to drop in rankings and succumb to competitors. But we’re getting ahead of ourselves. Before we discuss the different types of redirects, domain-level redirects, and methods for implementation,

Managing your website is a crucial part of your business because it helps potential clients find you. One of the most important elements of building a great website is which content management system (CMS) to use. A CMS is a software application that allows you to create, publish, and manage the information on your site. WordPress, Squarespace, Wix, and Joomla are four of the most popular content management systems, but which is the best CMS for your law firm? After all, choosing the wrong CMS could cost you irretrievable time, money, and effort. Keep reading to discover the pros and cons of the most popular content

What is on-site SEO? On-site SEO is the practice of optimizing elements on your website to improve your visibility on Google. When you hire an SEO marketing agency to optimize on-page elements, they’ll focus on things like content, internal linking, and HTML source code. That’s a pretty straightforward definition, but putting that definition into practice is a different story. These optimizations are necessary for maximum visibility online, but they take time and resources. If you need help with things like backlinks, social media marketing, and guest blogging, hire an SEO agency that has experience in off-page SEO. Luckily, as a full-service SEO marketing agency, EverSpark

The biggest question when it comes to choosing where to spend your advertising budget is, well, where to spend your budget. The traditional answer is to throw all your money at Google and wait for the results to come in. But there is another player in the search engine field: Bing. So the real question is, "Are Bing ads worth it?" According to a few different case studies, the answer is yes --- sort of. The Lure of Pay-per-Click For the uninitiated, Bing Ads work exactly like Google AdWords ads, meaning they're pay-per-click (PPC) ads that appear alongside search results. If you're new to this kind of

Every business needs a blog. And every blog needs images. Images make your post more reader friendly, increase social shares and keep people reading to the end. But licensing professional images can be expensive. So where can you find free pictures? Fortunately, there are more options today than ever before, and I'm going to give you three of the best. But first, let's look at some common approaches that are not worth trying: Just stealing an image. To be clear: if you run a Google image search, and use the first result that looks good, you are probably stealing a picture. Not only can this result in legal action (unlikely),

Is your blog getting enough traffic? Do people in your industry share your posts? If the answer is no, Google and content marketing platform ScribbleLive may have a solution. At least, if you like live blogging. What Is Live Blogging? Live blogging is the act of writing blog posts in real-time while you're at an event. It's a popular way to report on conferences, seminars and industry gatherings. It makes it easy to cover your experience, because you get your thoughts down quickly while they're happening. And readers get to share the experience even if they aren't there. (Or if they are there---fellow attendees also read live blogs, especially if promoted with the

When your website shows up in search results, are there "rich snippets"---mini-previews that show what the site is all about? If there aren't, you may be missing out. These snippets are more than just for show. They increase click through rate (CTR) substantially. So much so, in fact, that a site that ranks #2 for its keyword will actually get more clicks with a rich snippet than the #1 site with no snippet. That's a pretty mean game of leapfrog. Often, we see that business owners aren't sure how to create rich snippets for their website, and many think it's highly technical. But the truth is creating

There are a lot of ways to research keywords for your site's SEO. You can brainstorm ideas and test them in Google AdWords. You can let AdWords make suggestions of its own. And you can simply rip keywords from competitors' websites. But what if you could find out exactly what customers are searching for, just by typing a single asterisk? That's the conclusion that Larry Kim came to in a recent article on keyword research. Larry was inspired by a brilliant info map showing the most Googled products around the world. Mapping Consumer Demand The map was created based on research done by Fixr, which wanted to know

If you sign into your Google Webmaster Tools account this week, you may be a bit surprised: that familiar logo is gone. Instead, you'll see a new name, Google Search Console, staring at you from the top of the screen. So what is Search Console, and is it different from Webmaster Tools? Google assures us that the change is just a rebranding. If you log in and check it out, you'll find all the same tools you had before, including your crucial SEO metrics. Only the name and logo are different. The reason for the change is that "Webmaster" tools sounded too narrow. The tools include things

In terms of SEO, the most powerful and basic step a company can take is to begin monitoring your rankings for your main keywords. Everything else---content creation, link building, and social---is likely driven by how well you rank and how far you are from the coveted number one position. Thus, if you have anything less than a crystal clear idea of where you're at, your entire SEO strategy will suffer. The problem is, checking your ranking is not easy. Doing it the old fashioned way---simply googling your keywords---quickly becomes time consuming. A number of SEO tools allow you to automatically track your ranking, and the ranking of