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SEO Strategies

A good SEO agency provides reports upon request. A great SEO agency doesn’t wait for you to ask. They check metrics often, balance those with the client’s business goals, and notify the client of significant gains and “wins.” An exceptional SEO agency does all of the above and notifies you of major changes, Google updates, and any causes for concern. They’ll give you the full picture, not just one misleading piece or two. EverSpark gives you the full picture. Not only do we provide results, but we have the numbers to prove it.  Scroll down to learn our reporting process, then give us a call. We’re here

Why Businesses Need Fresh Website Content Just like your family pet, your website is a living, breathing entity that needs constant attention to thrive. And similar to how your pet receives vaccinations to stay healthy, your website needs constant refreshing to stay top of mind and rank higher in search engines. In this blog, we’ll discuss how fresh content affects SEO, and we’ll give you some pointers to keep your articles circling in Google’s rotation. Keep reading for tips, tricks, and a whole lot of reasons why businesses need fresh website content. Fresh Content & Search Engine Optimization (SEO) Did you know that Google makes changes to its algorithm

Let’s cut to the chase: yes, redirecting URLs will affect your site rankings in search engines. But whether the effect is good or bad depends on when, where, and how you redirect. When executed correctly, you can change, remove, or even combine URLs and not only prevent a drop in rankings but actually gain traffic from organic search. On the other hand, redirect a URL incorrectly, and you could lose all the authority from that page, causing you to drop in rankings and succumb to competitors. But we’re getting ahead of ourselves. Before we discuss the different types of redirects, domain-level redirects, and methods for implementation,

Did you know that Google doesn’t rank the desktop version of your site anymore? Google’s latest initiative to improve mobile usability, Mobile-First, arrived in March 2021 and is here to stay for the foreseeable future. Mobile-First means that your site’s rankings are only coming from the mobile version of your site, and guess what? If the mobile version sucks, you’re not going to rank well. An advanced internet marketing agency, EverSpark is here to help. In this blog, you’ll learn exactly what Google looks for when judging whether or not a site is mobile-friendly. You’ll learn some tips to do a 360 from your current user-hostile

There’s no limit to the lessons old Western movies can teach us. Turn on a Sergio Leone or Anthony Mann film, and you’ll likely see the dichotomy of good and bad represented by the actor’s headwear: the protagonist’s white hat and the antagonist’s black one. Case in point: The Good, The Bad and The Ugly. Clint Eastwood sports a white hat while Lee Van Cleef dons a black hat. This movie, like hundreds before it, builds upon the traditional belief that white is “good” and black is “bad.” In Western cultures, white is the symbol of purity and innocence, or “light”. Black, on the other hand,

Off-page SEO is any SEO practice that occurs away from your site. That’s different from on-site SEO, which is anything that you do directly to your website. Backlinks make up most of off-site SEO, and these can either be done by you or by a third party. And while a majority of off-site SEO is done by earning backlinks, there are several other ways and methods to earn attention from off of your page that you can do yourself.  Content marketing, brand building, public relations, guest posting, and even being a guest on a podcast can all do amazing things for your website.  But before we

What is on-site SEO? On-site SEO is the practice of optimizing elements on your website to improve your visibility on Google. When you hire an SEO marketing agency to optimize on-page elements, they’ll focus on things like content, internal linking, and HTML source code. That’s a pretty straightforward definition, but putting that definition into practice is a different story. These optimizations are necessary for maximum visibility online, but they take time and resources. If you need help with things like backlinks, social media marketing, and guest blogging, hire an SEO agency that has experience in off-page SEO. Luckily, as a full-service SEO marketing agency, EverSpark

Every sector in the legal industry has felt the effects of COVID-19. As the role of legal operations in a post-pandemic world remains somewhat hazy, one thing remains constant - growth. Surprised? That makes sense; after all, why would a firm want to grow in the middle of a pandemic? Well, your firm may not need to grow now, but putting law firm SEO strategies in place will help you recuperate post-COVID. The truth is that people need lawyers. They need lawyers now, and they’ll need lawyers post-pandemic. For law firms to survive, they need a growth plan. With growth comes better organization and money

SEO for law firms is about more than improving your rank. While search engine optimization may seem like it's solely focused on getting your law firm to coveted page one spots, a top rank doesn't matter if you can't convert visitors into clients. With great SEO, the right audiences will organically discover your content and also be convinced that your legal services are a good fit for their needs. That involves building trust and communicating value. Both are accomplished in subtle ways, and all of these techniques can be encompassed by the larger disciplines that SEO teaches. So, what can your law firm do to

Law firms rely on search engine optimization (SEO) far more than the average industry. Unfortunately, having a strong motivation to use a marketing technique and knowing how to master that marketing technique are two completely different things. As a result, many law firms are committing grave SEO sins. Bad practices, from keyword stuffing to featuring links from sketchy sites, can all hurt your user experience and your ability to rank. Never forget that Google wants what’s best for your website visitors, so think about how to make your site intuitive and enjoyable rather than trying to game the system. To help you get down the