Let’s cut to the chase: yes, redirecting URLs will affect your site rankings in search engines. But whether the effect is good or bad depends on when, where, and how you redirect. When executed correctly, you can change, remove, or even combine URLs and not only prevent a drop in rankings but actually gain traffic from organic search. On the other hand, redirect a URL incorrectly, and you could lose all the authority from that page, causing you to drop in rankings and succumb to competitors. But we’re getting ahead of ourselves. Before we discuss the different types of redirects, domain-level redirects, and methods for implementation,
A good SEO agency provides reports upon request. A great SEO agency doesn’t wait for you to ask. They check metrics often, balance those with the client’s business goals, and notify the client of significant gains and “wins.” An exceptional SEO agency does all of the above and notifies you of major changes, Google updates, and any causes for concern. They’ll give you the full picture, not just one misleading piece. EverSpark gives you the full picture. Not only do we provide results, but we have the numbers to prove it. Scroll down to learn our reporting process, then give us a call. We’re here to help
It’s a must, not a plus You might have heard that Google is retiring its Mobile-Friendly Test tool soon, but don’t think that means you’re out of the woods. With nearly 75% of users accessing the internet exclusively on their phones, now is the time to ensure your website looks good and functions properly on mobile devices. Why? If the mobile version of your website doesn’t work well, you’re not going to rank well. Don’t leave your website to chance. Take control and learn how to take your site from user-hostile to user-friendly with the help of website design for lawyers. Let’s get started. Why does
Off-page SEO is any SEO practice that occurs away from your site. That’s different from on-site SEO, which is anything that you do directly to your website. Backlinks make up most of off-site SEO, and these can either be done by you or by a third party. And while a majority of off-site SEO is done by earning backlinks, there are several other ways and methods to earn attention from off of your page that you can do yourself. Content marketing, brand building, public relations, guest posting, and even being a guest on a podcast can all do amazing things for your website. But before we
What is on-site SEO? On-site SEO is the practice of optimizing elements on your website to improve your visibility on Google. When you hire an SEO marketing agency to optimize on-page elements, they’ll focus on things like content, internal linking, and HTML source code. That’s a pretty straightforward definition, but putting that definition into practice is a different story. These optimizations are necessary for maximum visibility online, but they take time and resources. If you need help with things like backlinks, social media marketing, and guest blogging, hire an SEO agency that has experience in off-page SEO. Luckily, as a full-service SEO marketing agency, EverSpark
Every sector in the legal industry has felt the effects of COVID-19. As the role of legal operations in a post-pandemic world remains somewhat hazy, one thing remains constant - growth. Surprised? That makes sense; after all, why would a firm want to grow in the middle of a pandemic? Well, your firm may not need to grow now, but putting law firm SEO strategies in place will help you recuperate post-COVID. The truth is that people need lawyers. They need lawyers now, and they’ll need lawyers post-pandemic. For law firms to survive, they need a growth plan. With growth comes better organization and money
Google's search engine currently recognizes and uses seven different meta tags. Of those tags, the most important ones are the title and description tags. The importance of having unique title tags is already understood by most webmasters. With duplicate title tags, you end up with pages that appear the same to users browsing search results. Having two pages compete for the same terms is confusing to Google and will only harm your rankings. It's also confusing to users who may skip over a page that may have solved their problem and benefited you. When talking about duplicate meta data, the less obvious answers concern duplicate meta
“How long does SEO take to work?” It's a question that's heard often, and truthfully, professional marketers simply don't know how to answer it. But instead of saying that, some marketers make vague promises as to when SEO will start to measurably pay off. The truth is that there is no definitive answer. All time frames are estimates based on past experience, but experience also tells us that everything can be variable. Think about it like being on a long roadtrip with the family. Everyone in the car wants to know how long it'll be until they get to where they're going. The driver want to
Does your site have a product support section, FAQ, or help forum? If so, you may be able to leverage that content for SEO. That's the lesson that Tom Demers teaches us in a recent how-to, and it's one I wanted to take an in depth look at today. We've covered similar topics before---for example, optimizing your About page or using customer calls as an SEO goldmine. But Tom's guide applies this approach to an area of your site that's almost always overlooked. Help and support pages are seen as almost back-end content that's irrelevant to marketing. But, if you groom it and link in the right places, Tom
Once upon a time all websites were either a .com, a .net or a .org. That is far from the case anymore. New top-level domains are being released all the time, like .golf or .gold. That leaves business owners with questions---and often, misconceptions. How does Google handle these new domains? Are they better or worse for your SEO? Should you move your site to a new one, or have sites using several of them? To answer these questions Google has released a new FAQ page. Here's everything you need to know about their answers, and our recommendations on how to use domains. Google Says