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Google dropped a bombshell of a document just a few weeks ago in the form of their Search Engine Optimization Starter Guide. The guide is meant to give SEO wonks and concerned site owners a 10,000 mile high view of what they need to have all the needed SEO quality factors present. In many ways, the guide reads like a more in-depth version of our SEO Checklist for 2018 we recently published. What’s most interesting about the guide is how it puts to rest many rumors regarding SEO ranking factors. For instance, the guide clearly outlines the importance of URL length and readability when

Many digital marketers suspect that a high CTR (click-through rate) on a web page can boost that page’s organic ranking on a SERP (search engine results page). Thanks to some experimentation by Larry Kim of WordStream, we now have compelling evidence that this effect could definitely be real, especially for long tail queries. Based on this information, business websites seeking to gain ranking over competitors could earn top SERP spots by improving CTR. Read on to learn more about how Mr. Kim arrived at his conclusion as well as some advice from our Atlanta SEO agency on how to use this information to

In case you haven’t noticed in the past couple of years, Google and its nemeses have grown up. With over a decade of experience under their belt, these search engines have moved beyond simple algorithms and into a host of competing metrics than run the gamut from simple page-crawling spiders to full-blown artificial intelligence. In the midst of all these changes, brands, their marketers and their webmasters may have noticed one thing: the laundry list of demands for ideal Search Engine Optimization have grown, and they have become more nuanced. No longer can specific numbers like keyword density percentages suffice. Instead, things like content

In a classic example of the so-called “Barbra Streisand Effect,” efforts by University of California, Davis to scrub away online mentions of campus police’s infamous pepper spraying of student protesters has only served to make incident fresh again in the minds of the general public. Chancellor Linda Katehi’s spending of over $175,000 to PR firms like Nevin & Associates to “expedite the eradication of references to the pepper spray incident in search results” left a particularly bad taste in the their mouth. In response to this incident and Katehi’s alleged conflicts of interest serving on boards like for-profit college DeVry University, some are

Registered site owners who have neglected to switch over to mobile optimized site layouts will be getting an unexpected nudge in that direction if they happen to check on their Google results during these next few weeks. Search Engine Land reports that while typical searchers will see results as they normally appear, these offending site owners will get a stern but succinct message: “Your page is not mobile friendly.” Clicking on the hyperlinked text leads the site owner to Google’s Help page on mobile-friendly optimization, complete with guidelines and step-by-step suggestions for getting on board with the mobile-friendly trend. While Google’s message is essentially

If recent tweets from this year’s Search Marketing Expo SMX West event are any indication, the tech community is making confident strides towards the ultimate goal of genuine artificial intelligence. The realm of AI uses is limited in the popular imagination as ways to make robotic servants or more interesting video game opponents. More often than not, this line of thought degenerates into sci-fi fantasies with AI villains the likes of HAL 9000, Skynet or GLaDOS. Yet, AI and the technological concepts that could lead up to it are far more invisible. Ideally, intelligent programming could help us make behind-the-scenes decisions at a greater

Millions of small businesses are watching online activity with bated breath as the last few rounds of holiday shopping clock in. For businesses who have ventured into eCommerce, these activities translate to real dollars and cents. They must do everything they can to introduce audiences to their products and then somehow entice them enough to clinch a purchase. This process of nurturing from ad exposure to final purchase is certainly not easy, but a few retailers are hopeful that “Buy Now” buttons on social media platforms like Facebook, Pinterest and Twitter can help turn their fortunes around. Some shopper short on inspiration for their

Chances are if you have opened a news site or turned on a news channel in the past three years or so, then you have heard about the “net neutrality” battle. Condensed to its simplest form, this issue concerns the ability of internet service providers (ISPs) — such as Verizon, AT&T, Comcast, Charter and others — to “mess” with the flow of online traffic. Namely, advocates for net neutrality, also called the “open internet,” fear that allowing ISPs to manipulate traffic speeds based on a fee-based system will mean that big players get preferential treatment while small players get edged out. For small and

This year's Black Friday shopping spree brought in an estimated $13 billion. That's a nice chunk of change, but it's still a disappointment for the retail industry. It's a decline from last year's figures and it represents the latest in a multi-year trend of unpredictable shopping patterns. But does that mean your business has to miss out? Let's take a look at what changed this year and what you can do about it. Not the Trend You're Expecting The quick explanation most pundits give for the decline is a shift to online shopping. The theory is that store sales are down because more dollars are being spent with online retailers instead.

What happens when Google scrapes info off your site and gives it to your customers---without sending them your way? To many in the SEO and search engine marketing community, it spelled disaster. But a recent site analysis by Ben Goodsell suggests the opposite: if anything, it boosts your traffic. The Rich Snippet Tug of War Rich snippets in general are nothing new---they're just a way for search engines to highlight specific information from your site in the search results. The problem came, however, when Google started lifting content altogether to answer user questions. This is part of a bigger shift where Google is acting less as a