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Google is in the habit of paying millions or even billions of dollars to buy other companies---some of which, like Youtube, were giants in their own right but still looked tiny compared to the big G. So if you asked me to name one company that would not become a subsidiary of someone else, Google would probably have been my pick. But, in a surprise announcement, that's exactly what happened last week. On August 10, with no warning, Google announced to major shifts: it will now be a wholly owned subsidiary of a new parent company, Alphabet; and its two founders are leaving Google to head

More than any other company, Google is responsible for the current SEO landscape. As the world's largest search engine they set guidelines worldwide for what kind of content will make Page 1. And by making those guidelines ever tighter, they good SEO a must for online success. Ironically, now Google now finds itself on the opposite side of the fence: it needs help getting its own websites to rank well. At least, that's the message sent by a recent job posting. Google is hiring for a "Program Manager, Search Engine Optimization." And as Search Engine Land points out, this is not a let's-tweak-the-algorithm kind of role, it's a marketing one. The position

There's been plenty of buzz lately about Europe's "Right to Be Forgotten," where citizens can have old or irrelevant information dropped from search results. The idea has been copied by Canada and proposed in a much spookier form in Russia. And even in Europe there's an ongoing battle about whether their regulations can be imposed worldwide. I think it's a safe bet that Americans don't want European laws governing our technology. But what if the United States had its own Right to Be Forgotten (RTBF)? That's the proposal that's been put before the Federal Trade Commission (FTC) last week. It comes from the non-profit group Consumer Watchdog and contains a surprisingly strong argument. The Precedent

Unless you've been hiding in a cabin with no Facebook or email, you're intimately familiar with online petitions. These stirring pleas come from well-meaning friends and family and often represent important causes. They're an easy route to activism: one click and you "sign" your name, signalling that you agree with the cause. But there's always a followup step: would you be willing to contact your legislator and tell them how you feel? Personally, if it's a cause I agree with, I'm totally willing. After all, the influence of thousands of likes or online signatures remains relatively small, whereas direct contact from a constituent does have some political cache.

As reported on Search Engine Land, Google is rolling out even more experimental search features---and two of them have been spotted in the field. They're being tried out on a small percentage of real search users, which means they could become standard soon. One of these offers new functionality, while the other is a redesign of the mobile search results page. "People Also Ask" The first live test involves a completely new feature known as the People Also Ask box. This does exactly what it sounds like: when you run a search, the box tells you a few popular questions related to that search. For example, let's say you

What does it take to stand out on Google? Thanks to a new upgrade to Google My Business, a couple of photos may do the trick. We all know that Google likes images. Images stand out from text information, whether that's making the knowledge panel pop in search results or bringing a location listing to life on Google Maps. Either way, the search engine is eager to display a photo of your business---but now you can choose which one. The Upgrade The new functionality is part of an overhaul of photos on Google My Business. In what appears to be an effort to improve photo quality, Google

Searching for medical information on Google is a uniquely terrifying experience. You never know how reliable anything you find is, but along the way you manage to convince yourself you have everything from dengue fever to diphtheria. As a self-diagnosis tool the internet ranks somewhere between a ouija board and asking grandma. Google has apparently decided to change that---or at least, take one major step in the right direction. That's the idea behind a new use of the knowledge graph which is already appearing in search results. Doctor-Approved Knowledge Panel Under the new feature, search results for a variety of health terms will be accompanied by a sidebar

Do you use Google Knowledge Graph? Chances are good that you do, even if you've never heard it called that. The Knowledge Graph is the info box that offers quick answers to search strings, often above the first organic results. Recently we covered the addition of brands' social media accounts to Knowledge Graph, but that's far from all it offers. An estimated 1 in 4 of all Google searches include a Knowledge Graph with the results. So what exactly is the Graph telling people?     A lot, it turns out---and most of it is super useful. Here are 8 types of information Google Knowledge Graph offers that can

We all know that the impact on online display ads has fallen since their heyday in the early 2000s—and prices have fallen too. But prices may not nearly have come down enough to compensate for the loss in visibility, if a new study by Google is to be trusted. Google’s display ads, like many, are priced per impression or “view”—in other words, based on the apparent value of the real estate as determined by page traffic. But how many of those viewers actually saw an ad? According to Google, it was less than half. Specifically, only 56.1 percent of display ads even had a chance

When Google first debuted, there were lots of things that set it apart from other search engines: it was a pioneer in evaluating the links pointing to a website rather than just the keywords that site contained, and offered users better search results. But that’s not something users can easily see, and it’s not what made Google popular. Instead, what set the upstart apart from its competitors was the design of the search page itself. Search engines in the early 2000s were a visual mess. The main search portals of early giants like Yahoo and AOL were crammed with features and information, plus busy