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The March 2024 Google Core and Spam Policy Updates: A Unified Approach to Quality

Google announced a pivotal core update alongside a significant revision of its spam policy this month (March, 2024), setting a new benchmark for content quality and integrity across...

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Why is Google Suddenly a Subsidiary Company?

Google is in the habit of paying millions or even billions of dollars to buy other companies—some of which, like Youtube, were giants in their own right but...

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Even Google Needs SEO

More than any other company, Google is responsible for the current SEO landscape. As the world’s largest search engine they set guidelines worldwide for what kind of content will make Page 1. And...

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What if the Right to Be Forgotten Came to America?

There’s been plenty of buzz lately about Europe’s “Right to Be Forgotten,” where citizens can have old or irrelevant information dropped from search results. The idea has been copied by...

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Google Just Made Voting Easier in the UK

Unless you’ve been hiding in a cabin with no Facebook or email, you’re intimately familiar with online petitions. These stirring pleas come from well-meaning friends and family and often...

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Two New Google Experiments Spotted in the Field

As reported on Search Engine Land, Google is rolling out even more experimental search features—and two of them have been spotted in the field. They’re being tried out...

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Now You Can Choose Your Display Image on Google

What does it take to stand out on Google? Thanks to a new upgrade to Google My Business, a couple of photos may do the trick. We all...

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Not Feeling Well? Dr. Google Can Help

Searching for medical information on Google is a uniquely terrifying experience. You never know how reliable anything you find is, but along the way you manage to convince yourself...

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8 Handy Uses for Google’s Knowledge Graph

Do you use Google Knowledge Graph? Chances are good that you do, even if you’ve never heard it called that. The Knowledge Graph is the info box that...

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You Paid 100 Percent Too Much For Your Last Google Ad

We all know that the impact on online display ads has fallen since their heyday in the early 2000s—and prices have fallen too. But prices may not nearly...

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Is Bing Setting a New Web Design Trend?

When Google first debuted, there were lots of things that set it apart from other search engines: it was a pioneer in evaluating the links pointing to a...

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